Gnarls Barkley - Crazy
First featured: wrote about in November 2005, featured on February 16 2006
Result: UK's first digital-only No.1in April 2006.
'Crazy' was an out-of-the box smash and would have done very well with or without our support, but it's worth pointing out that we were among the first place to write about it when it was unsigned. If we hear a track we love and think is worth supporting, but can't for any reason sort permission to feature it as a daily soundclip, we'll write about it in our weekly magazine. Then music editor Joe Taylor did exactly that when he first heard Gnarls Barkley being talked up on Zane Lowe's BBC Radio 1 show in late 2005. We were then proud to featured it after Warners signed it, especially as it was signed out of the UK and broke out of the UK to be a genuine worldwide smash.