OK

We say

Melding sad-girl pop with ethereal anthems is electronic pop star and songwriter Tiggi Hawke in this euphoric and relatable earworm. Having embarked on a new artistic trajectory last year with the release of the singles Giants and Pity Party, the London-based artist delivers another confident and infectious tune in the run up to the release of her debut album, Ascension, later this summer. Produced by Parisi (Ed Sheeran, RZA, Fred again..) and Oliver JT Dipre, OK is an uplifting anxiety anthem that, upon release, was added to editorial playlists at Spotify (Sad Bops) and Apple Music (NMD, New in Pop, Pop Deluxe). Ahead of her album release, Tiggi has also created an audio-visual teaser, V838, in collaboration with System Sounds - a sci-art outreach project turning NASA imagery into sound. The video has already won several awards, including Best Visual Effects and Best Sci-Fi at the Shanghai Indie International Film Festival and Best Cinematography at the Korea International Short Film Festival. Watch the intro of the teaser here. With over 50m streams at DSPs and tastemaker support from Radio 1 (Future Pop), Clash, Notion, Wonderland and more behind her, Tiggi is set to have a big year ahead. One to watch.

Contact

Label: Michael Harwood, Tileyard Music
National Radio: James Bass, Surely Music
Regional Radio: Jason Bailey, Cut To The Jase
Online: Daniella Ekundayo, Beautiful Digital
Press: Venita Cutler, WMA
Management: Charlotte Malecki, Tileyard Music