What If

We say

When LA-based songwriter Adam Friedman performed What If on US TV's The Bachelor, Shazam went nuts with almost twice as many tags as other songs performed on that same show. We’re sure this rock-solid mass-appeal pop gem will react in the same way whenever it's heard here in the UK and beyond. Adam’s first dalliances of music making came through his fascination with a tape machine he used as a kid to help overcome reading and writing issues. Now he’s landing major syncs for his songs including one as the theme to Rock Dog, Luke Wilson's upcoming animated movie. Adam's EP Green includes Lemonade, a collaboration with I Took A Pill hitmaker Mike Posner. What If is currently hitting over 90,000 Spotify plays a day, debuted at No.6 on the iTunes Pop Chart, No.14 on Billboard’s Heatseeker Chart and shifted over 12,000 units in its opening week, but things are just warming up. UK promo kicks in soon to add to Billboard, Glamour, People, Fuse, Earmilk, and Bustle already. Insanely catchy, totally addictive, prepare to fall for its charms on your very first play. 

Contact

Label & Management: Max Snow, BackTrack Music, +1 (646) 573 7108 [US]
National Radio: Charley Byrne, Illustrious PR
Press & Online: Simon Blackmore, Black Arts PR Ltd, +44 (0)1983 568 573 / +44 (0)7973 374 423