Faded

We say

When we started noticing this song notch up over 100 million streams and dominate playlists across the Nordic regions, then reach No.1 throughout Scandinavia and Germany, we wrongly assumed Alan Walker must be European. In fact, the 18 -year old multi-instrumentalist, DJ and producer was born right here in the UK in Northampton, but is finishing off his final year at high school in Norway, his mum’s birth country. Fascinated by gaming, audio technology, and the work of soundtrack composers like Hans Zimmer, he started making music in 2012, aged 14. The dramatic, cinematic sound he's absorbed from his heroes is clearly evident on this memorable EDM-influenced track, which features haunting, emotional vocals from Norwegian singer Iselin Solheim. Early initial radio support from Kiss and Capital Xtra helped it sneak in to the Official Top 40 here on Friday (February 26) and it was Radio 1’s Track of the Day over the weekend. It's rapidly climbing the UK Spotify Top 30 so now watch it go off like a rocket. We’re unquestionably looking at one of the biggest global hits of 2016 right here. 

Contact

Label: Ben Coates, Relentless Records, +44 (0)20 7361 8644
Publishing: Warner Chappell
National Radio: Mark Murphy, Dawn Promotions, +44 (0)7711 592 455
Regional Radio: Martin Finn
Press: Joanna Gardner / Marie-Charlotte Dapoigny, Listen Up, +44 (0)20 3588 6200
TV: Helen Jones, Chilli PR, +44 (0)7771 726 893
Club: Mark Bowden, Hyperactive, +44 (0)20 9887 2460
Management: Gunnar Greve, +47 416 98 499 [Norway]