7 Years

We say

In a week dominated by major superstar releases, it’s this more intriguing slow-burner track from Danish act Lukas Graham that’s set to dominate for months on end, then outgun them all on sales and streams. The latest UK chart update sees the song climb to No.10. before any real substantial airplay kicks in. It's is a proper word-of-mouth smash that we first noticed gather traction on global playlists, then heard from several overseas radio contacts that it's their biggest genuine punter hit in months. Telling the engaging, human tale of the musician’s life so far, expressing hopes and dreams for the future, it's as powerful as today's pop gets and defies being pigeonholed into one musical genre. That’s why airplay across all formats is rapidly building day by day. With 4.2 million UK Spotify streams so far and over 110 million around the world, a Top 10 place on the UK Shazam chart, Top 5 on UK iTunes and next single Mama Said already on the UK iTunes chart with no profile whatsoever, we think we’re looking at 2016's biggest breakthrough act on the planet. One word: colossal. 

Contact

Label: Sebastian Simone, Warner Bros. Records, +44 (0)20 7368 3542
Publishing: Kate Craig, Warner Chappell, +1 (310) 441 8690
National Radio: Heidi Jacob / Jane Arthy, Warner Bros. Records, +44 (0)20 7368 3576
Regional Radio: Aaron Labbate, Plug & Play Promo, +44 (0)7901 518 546 / Stacy Scurfield, Cherry Lips PR, +44 (0)7841 707 675
Online: Stuart Freeman, Warner Bros. Records, +44 (0)20 7368 3662
Press: Katherine Bawden, Warner Bros. Records, +44 (0)20 7368 3551
TV: Natalie Hughes, Warner Bros. Records, +44 (0)20 7368 3561
Club: Mark Bowden, Music House, +44 (0)20 8987 2460
Live: Mike Greek, CAA, +44 (0)20 8846 3000
Management: Kasper Færk, +1 (818) 395 9397 / Lasse Siegismund, +1 (818) 395 9397