Don't

We say

When Rihanna snapchats your music and Stormzy covers a song of yours in the 1Xtra Live Lounge, you know your reputation is building rapidly. Kentucky-based Bryson Tiller is a 22-year old emerging hip-hop star who’s skilfully carving a uniquely reflective niche in R&B, with smooth, soulful street beats and bang-on-trend minimal production helping give this track plenty of room to breathe. He’s certainly tapped into something big here, with almost 38 million views for the track on YouTube and across-the-board acclaim from the likes of Drake and Timbaland (who’s produced one of the tracks on his album), plays from Zane Lowe at Beats1, Annie Mac, Huw Stephens and Mistajam on Radio 1, an A-list spot at 1Xtra, plus support at Capital Xtra too. This track has already stealthily notched up more than 45,000 sales in the UK alone and the mixtape T R A P S O U L has sold 15k here since October. He headlines the Relentless Records' invite-only 'Brand New For 2016' night in London this evening (January 13). Young. fresh and vital, ignore this guy at your peril. WARNING - this track contains explicit language. 

Contact

Label: Ben Coates, Relentless Records, +44 (0)20 7361 8644
National Radio: Mikey Lloyd, Plugged In, +44 (0)7739 395 996
Regional Radio: Martin Finn
Press: Imran Malik, +44 (0)7540 988 511
TV: Claire Close, CCTV PR, +44 (0)20 3198 4857
Live: James Rubin, WME, 212.903.1430 [US]
Management: Neil Dominique