Sientelo

We say

We first featured this back in February, writing "Reggaeton - if you don't know what it is yet, you will soon", and announcing Universal's signing of Daddy Yankee in the same piece. Positiva snapped up the UK rights to Sientelo following our feature. Now reggaeton is the scene of the moment, written about everywhere, and this looks set to follow in the footsteps of Gasolina in becoming a huge UK hit (it's heading for the top 50 of the TV airplay chart any day). It has already sold over 500,000 copies across Europe, starting in France and Benelux, and is currently massive in Germany.

Contact

Nathan Taylor, Positiva - +44 (0)20 7605 5481