Schnappi

We say

We don't pretend to fully understand the Schnappi phenomenon, but it is undoubtedly fascinating. It's a four year-old girl singing a song about a baby crocodile, in German. It was originally written for a German TV programme, then became an internet hit, and eventually became a phenomenon in Germany, hogging the no 1 spot for ten weeks. It has also been no 1 in Belgium, Holland, Austria, Switzerland, Sweden, Norway, and no 2 in Denmark and New Zealand, proving it can translate to the English speaking world, and selling over a million singles worldwide. The UK campaign is off to a good start with support from Scott Mills on Radio 1 and The Sun. We applaud it - the music industry is great at catering to middle class white male twenty somethings, but all too rarely does it offer something of interest to the under tens.

Contact

Henrietta Bannister, Universal - + 44 (0)20 7471 5000