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21 Oct 2024
Always On My Mind
Zeztra
WE SAY
Zeztra are Dublin-born singer-songwriters and sisters Avril and Lorna Meade. They have been singing and creating music together from a young age. Inspired by a blend of genres, from pop, alt, rock, R&B, and Latin music, the duo honed their craft in writing and recording music during lockdown. Shortly after forming and releasing their first music, they caught the attention of Maverick Sabre, who invited them to open for him at the Academy Dublin. This led to them supporting him on tour across the UK and US. With its heartfelt lyrics, lush harmonies, and a '90s-tinged alt-pop production, ‘Always On My Mind’ is the gorgeous new single from the duo. Released last Friday (18 October), the track was recorded with producer John Reynolds (Sinead O’Connor, Passenger, Indigo Girls, Belinda Carlisle), who invited them to record at Big Tree Studios after watching them support Damien Dempsey. With its radio-friendly air, it's already made RTE1 Recommends playlist but we expect to hear this on more Irish Radio soon, and it would also sound good on 6 Music and Radio 2. Tastemaker support has so far come from OCC, Hot Press, and Breaking Tunes. All in all, it is a perfect introduction to a talented duo.
CONTACTS
Label: Tom Haxell, Good Deeds Music
Distributor: Jonny Blyth, Proper Music Distribution
Publishing: available
Radio & TV: Amanda Beel, All About Promo
Streaming: Fabienne BasquiIIe-byrne, Decent Music PR
Press & Online: Chris Hewlett, Chris Hewlett PR
Photo Credit: Natasha Longridge Photography
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