16 Jan 2009

Singing That Melody

Swingfly

Feverpitch

WE SAY

Positiva has resurrected its pop offshoot Feverpitch Records with this, the debut single from American-Swedish rapper Swingfly. He has scored several hits around Europe, including ‘Sweet Dreams’ with Christian Falk and he guested on Robyn's album. His biggest European hit was 2004's 'Hey Boy' with Teddybears, a radio smash across the continent. The campaign is off to a good start with a Song of the Day spot on Popjustice recently where it was described as "Bombfunk MCs meets Eagle Eye Cherry (not a bad thing)". It's euphoric, infectious Euro-pop that should stick at radio. JF

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CONTACTS

Olly Rice, Positiva, +44 (0)20 7605 5481 Press: Alex Mullen, Hackford Jones PR, +44 (0)20 7287 9788

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