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29 Jul 2020
Changing
Sfven
WE SAY
Regular readers will know of our admiration for emerging bedroom pop maestro Sfven from our previous RotD’s, but for those of you who haven’t seen them, you are in for a real treat with Changing. Written while he was finishing up his music production studies in Leeds, the track is an absolute delight, thanks to its thumping hook, timeless melody progressions and breezy, forward-thinking production. Spotify UK, Apple Music (20 countries inc. UK), Amazon Music and Deezer UK all fell for its charm and added it to their new release programming this week, alongside radio support from Jack Saunders at Radio 1. You can watch the amusing accompanying video of the multi-instrumentalist and producer desperately seeking fresh eggs here. With its tale of change and moving on, backed by its slightly quirky sound and infectious nature, it’s the kind of track we can easily see being picked up for sync on something like Netflix’s Sex Education TV series or other teen dramas. All in all, a gloriously witty indie-pop earworm.
CONTACTS
Label: Sophie Alexander, 3 Beat
Publishing: Dan Goodwin, 3 Beat
National Radio: John Brogan, John Brogan Plugging
Regional Radio: Steve Tandy, Cop Media
Streaming: Tom Williamson, 3 Beat
Press: Emily Cooper, Everything Counts PR
TV: Helen Stokes, Chilli PR
Live: Geoff Meall, Paradigm
Management: Sally Bryant & Sam Robson, Futuresound
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