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30 Jun 2017
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Lloyd P-White
self release [via Ditto Music]
WE SAY
Lloyd P-White is a London-based singer-songwriter who came to our attention through his DIY approach to the music industry to date, but looks ready now to take the next step and raise his profile with this catchy summer song. For the past 18 months, he’s been creating music via a basic home studio microphone and laptop set up. The first two tracks, Superman and On X have each picked up tens of thousands of views on YouTube and he’s building a solid fanbase via his Instagram and Twitter accounts. This latest song was, like the others, also home-made but given a sleek production shine courtesy of Mason Levy (the co-writer and producer of Justin Bieber’s global smash What Do You Mean), and Mantra (co-producer of the Future featuring Rihanna song Selfish). His music came to their attention through the critical acclaim on music blogs True Too, The Ghetto Flower and H-Wing. Next up, expect some live dates once he puts the finishing touches to his debut album, due early next year. This tune's packed with cool reggae-tinged pop vibes. Now, just add sunshine and play it loud.
CONTACTS
National & Regional Radio: Sue Buckler, Ditto Music
All other enquiries: Andy Fraser, Ditto Music, +44 (0)7768 443 048
RECORD ARCHIVE
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