18 Mar 2013

Work

Iggy Azalea

Mercury

WE SAY

Iggy Azalea's first official UK release takes her from underground hero to serious crossover candidate. Following 2011's Ignorant Art Mixtape, Iggy went on to feature in last year's Steve Aoki hit Beat Down. Work is the Australian-via-Atlanta artist's first full release on Mercury Records, and is picking up some incredible heat online ahead of forthcoming debut album The New Classic (date tbc). 1.2 million hits in four days on YouTube, sharp production and a stunning image combine to unstoppable effect. In March the young rapper will hit the road with Nas on the European leg of his tour. As a headliner Iggy has already sold out tours in the US and Europe as 2013 shapes up to be Iggy's year. Video.

London gig: March 19 w/Nas, O2 Arena SE10

CONTACTS

Label: Shyamala Tharmendiran, Mercury
Online: Anna Meacham, Purple 
Press: Carl Fysh & Emma Philpott, Purple 
Regional Press: Jemma Litchfield, Purple 
Live: Simon Clarkson, William Morris
TV: Helena McGeough, Mercury
Radio: Rob Pascoe, Mercury
Legal: Jo Brittain, Russells
Management: Nadia Khan. Turn First

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