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23 Oct 2012
The LionÂ’s Roar
First Aid Kit
WE SAY
The Lion's Roar is a key track from Scandinavian duo First Aid Kit's outstanding second album success and an undeniable display of their unrelenting songwriting ability. The album - from which this single shares its title - has sold 150k worldwide, with 40k of those in the UK alone. It went to No.1 not only in their native Sweden but achieved Gold status in Norway. Handpicked by Jack White to support him in the UK and Europe, and by Lykke Li, Bright Eyes and Conor Oberst in the US, First Aid Kit are in constant demand live. This campaign has seen sold out headline tours throughout the UK, Europe, Australasia and the US, amongst a summer of none stop festival appearances. A performance at the Polar Music Prize brought a standing ovation from Paul Simon as they won him over with their performance of Simon & Garfunkel's America, before seeing Patti Smith brought to tears as their rendition of Dancing Barefoot overwhelmed her. With superb support across all key radio, from 1, 2, 4, 6Music, Absolute and Xfm, to superlative laden press, ranging from a 5/5 review in the The Sunday Telegraph to 8/10's in NME and Clash, The Lion's Roar has shown itself to be one of the most widespread and critically acclaimed releases of the year.
Video.
London Gig: November 20, Shepherd's Bush Empire W12 (sold out)
CONTACTS
Campaign Consultants: Clare Britt & Pru Harris, Plan A
Online: Ellie Jones, Stay Loose
Press: Nathan Beazer, Dog Day
Live: Natasha Bent, The Agency
TV: Karen Williams & Lizzie Dornie-Kingdom, Big Sister
Radio: Olli Dutton, Obscene Strategies
Management: Laura Haber, Ciull
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