21 May 2013

This Head I Hold

Electric Guest

Because / Warner Bros

WE SAY

Label: Toby Baker, Warner Bros 
Publishing: Because Editions / Sweet Science / Universal Music Publishing
Online: Caz Beashel, Inside / Out 
Press: Andy Prevezer, Warner Bros 
TV: Juliet Read, Warner Bros 
Radio: James Passmore, Plugged In
Live: Natasha Bent, Agency Group 
Legal: Nicky Stein, Clintons
Management: Amy Schmalz, Montone

CONTACTS

This Head I Hold, a blissfully souled-out pop record by LA duo Electric Guest, has been bobbing about in the warmer waters of the digital music ecosystem for some time, and now receives a UK re-release to support the deluxe repackaging of their album Mondo, out next week. Already a hit in France and the US, the track has pulled in nearly 5m views across two separate videos, recently receiving an unlikely boost in the shape of a Twitter endorsement from actress Emma Watson. A solid remix package has provided good fodder for Radio 1's specialists including Annie Mac and Zane Lowe, while Sara Cox gave the original a first daytime spin last week. The deft hand of producer Danger Mouse is plain to hear, lending a contemporary, radio-friendly edge to the pair's more traditionally rooted R&B inflections. Raised respectively on west coast punk and Bay Area hip-hop, Matthew Compton and Asa Taccone might seem like an odd couple, but then so did Gnarls Barkley.

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