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13 Jul 2016
All The Rage
Allie X
WE SAY
Great pop often sounds effortless. The sort of thing that you’re sure you’ve known all your life, despite it being fresh to your ears. But it immediately worms its way into your brain and you’re hooked within seconds. Canadian-born/LA based Allie X does exactly that with this masterful slice of electro-pop genius. When that chorus hits you just forty seconds in, you might as well just hold your hands up and surrender on the spot. Bold, upbeat and assured, the production and feel of it all is a very 2016 take on the ambitious, go-getting sound of the eighties. Allie’s songwriting skills along with the execution and imagery is audacious and cheeky. Tastemakers like Popjustice, Dazed & Confused, i-D, Fader, Buzzfeed and more are already smitten. She’s supported Troye Sivan on his US and Canadian dates, and, after a sold-out show at Birthdays in April, she's here again in London with her own live show tonight (July 13) at Hackney's Oslo. This song is a sweet three minutes of dazzling playfulness that’ll ultimately confirm one thing - your new obsession starts right here, folks.
CONTACTS
Label: Richard Connell / Rachel Gardiner, Twin Music Inc, +44 (0)20 7610 9335
Publishing: Chrissy O’Connor / Benjamin Mandell, Dream Machine Publishing/Prescription Songs/Kolbalt
National Radio: Lyndsey Boggis, Two Up, +44 (0)7734 423 587
Regional Radio: Jo Hart, Hart Media, +44 (0)20 7607 8160
Online: Heather Swaine, WMA, +44 (0)20 8123 9888
Club: Craig Jones, Music House
Live: Kara James, WME, +44 (0)20 8929 8477
Management: Andy Gershon / Jim Flanagan, Exodus Entertainment, (917) 865 4219 / (845) 616 6594
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