15 Oct 2008

The Boy Does Nothing

Alesha Dixon

Asylum

WE SAY

Alesha Dixon's new single is yet another addictive pop smash from Brian Higgins and his Xenomania team It grabbed us right from the 'Mambo #5'-style beginning to the brilliant middle eight and all the other flawless hooks that are blended together – there's nothing obvious about this song and that's why we like it. The glamorous video, directed by Baz Luhrmann's right hand man and 'Moulin Rouge' art director Michael Gracey, is the most-viewed video on YouTube (UK) in the past 24 hours and is also the highest new climber in the TV airplay chart. Early press ahead of the release of this single and album 'The Alesha Show' (on November 24) has been strong with recent features in Telegraph and Observer. JF

 Watch the video (click to expand/collapse)

CONTACTS

Lou Hart, Atlantic - +44(0)20 7938 5569

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