Year on TikTok Music report 2023 06 Dec 2023
Today, we're releasing our 2023 Year in Music on TikTok, a celebration of the artists and tracks that shaped TikTok in 2023. This includes the top songs that soundtracked the year, the most viewed UK artists accounts and our homegrown Breakthrough Artists.
In the last five years, TikTok has become the home for music discovery and place for artists at all stages in their journey, from emerging artists to global superstars.
Countless artists have built careers, signed deals with major labels, achieved chart success and reached global audiences. 2023 has been just as special and it's been inspiring to watch our community find joy through music and bring new talent as well as music legends to the forefront of public consciousness and culture.
In 2023, 13 of 16 number ones on the UK Official Singles Chart had a viral moment on TikTok, and 13 of 18 Billboard Hot 100number ones were driven by significant trends on the platform.
THE 2023 HEADLINES
-
Lewis Capaldi takes the No.1 most viewed artist spot: It’s official, Lewis is the ‘King of TikTok’ as our most viewed UK artist of 2023. The community has rallied round the singer this year with a groundswell of support for his music and live performances. Take a bow!
-
Sprinter is a runaway hit: Dave & Central Cee fly the flag for UK rap as Hip-Hop celebrates its 50th anniversary this year with ‘Sprinter’ used in 1 million video creations on TikTok.
-
Girls run the world: 7 of our 10 Breakthrough Artists in 2023 are women, representing a diverse genre mix from classical all the way to DnB. Women also dominate our biggest UK tracks with hits from the likes of RAYE, Jain, Kenya Grace, PinkPantheress & Ice Spice & Doja Cat.
-
A community of creativity: From mash-ups to creative effects to sped-up songs, this year, we once again saw fans putting their own spin on their favourite hits. A sped-up version of Justin Skye's "Collide” claimed the #2 spot on our UK songs list.
-
K-Pop dominates the global list: K-Pop is taking over! This year half of our top ten most viewed global artists are K-Pop groups including BTS, BLACKPINK & NewJeans.
UK MOST VIEWED ARTISTS 2023
Lewis Capaldi takes the crown for most-viewed artist in the UK, receiving a groundswell of support from the TikTok community on his chart-topping singles 'Pointless' and 'Wish You The Best' as well as this summer's emotional and inspiring Glastonbury performance. Since joining the platform, Lewis described himself as "King of TikTok", amassing 8.4 million followers, so we’re proud to make it official in 2023.
Sam Smith places second, having wowed the community with some incredible collabs with Charli XCX and Calvin Harris, making 2023 another massive year for the 'Unholy' singer. Meanwhile, third place goes to Central Cee, whose runaway hit 'Sprinter', featuring fellow Brit award winner Dave, dominated the charts for 10 weeks, shattering records for UK rap.
This year has also seen a host of newcomers to our Hitmaker list. From rock and roll icons The Rolling Stones, who joined TikTok along with Mick Jagger at the beginning of the year, to emerging stars like Prinz, who broke into the mainstream backed by the TikTok community.
-
Lewis Capaldi @lewiscapaldi
-
Sam Smith @samsmith
-
Central Cee @centralcee
-
Anne Marie @annemarie
-
Ed Sheeran @edsheeran
-
Prinz @prinzmusic_
-
KSI @ksi
-
The Rolling Stones @therollingstones
-
Pink Pantheress @pinkpantheress
-
Calvin Harris @calvinharris
GLOBAL MOST VIEWED ARTISTS 2023
-
Kim Loaiza (@kimberly.loaiza): Mexican singer Kim Loaiza holds onto the crown for the most-viewed artist globally on TikTok for 2023, now boasting over 80 million followers on the platform.
-
Selena Gomez (@selenagomez): Pop princess and songwriter Selena Gomez is a TikTok favourite with 59.3 million followers. The artist regularly shares day in the life and makeup content with the community.
-
BLACKPINK (bp_tiktok): Leading the way as #KPop reaches 477 billion views on TikTok is BLACKPINK. With 47.1 million followers and a catalogue of viral sounds, BLACKPINK has built a community of die-hard fans on platform.
-
BTS (bts_official_bighit): An incredible year for K-Pop superstars BTS who became the first artists to use TikTok's 'New Release' feature as their BTS anniversary challenge reached 400 million views in a week.
-
Feid (ferxxo444): The community has been in their 'Feid era' in 2023. From scoring his first entry on Billboard Hot 100 Chart earlier this year, Feid has climbed to #5 ranked artist globally on TikTok with 13.1 million followers.
-
ENHYPEN (@enhypen): Fast-rising K-Pop group ENHYPEN debut on the Global Hitmakers list at #6 having wowed audiences on and off platform, including an iconic recent performance on Good Morning America.
-
KAROL G (@karolg): Latin Grammy award winning Columbian star Karol G is loved by the TikTok community with 'Qlona', her collaboration with Peso Pluma featuring in 1 million TikTok videos.
-
LE SSERAFIM (@le_sserafim): Another debut entry for a K-Pop group, LE SSERAFIM has been making waves on platform, with 8.3 million followers and trending songs 'Perfect Night' and 'ANTIFRAGILE' proving popular with the community.
-
NewJeans (@newjeans_official): Known for their captivating dance skills, NewJeans have caught fire on TikTok this year, with over 10 million followers leading them to become the fastest K-pop act ever to reach 1 billion streams on Spotify.
-
Shakira (shakira): Queen of Latin music, Shakira took over playlists this year with her hit single ‘BZRP Music Sessions, Vol 53’ which racked up over 4.4 million video creations in app, with appearances from her and her dance team.
UK MOST POPULAR SONGS
Our most popular song in the UK by video creations is 'Sprinter' by Dave and Central Cee, which immediately gripped TikTok creators and brought UK Rap to the global stage. Both Dave and Central Cee heavily engaged with the song on TikTok, with Central Cee using the song to soundtrack a video with his girlfriend, which racked up 21.1 million views. Dave also shared a lip sync video with his fans, which attracted 3.2 million views. When Sprinter was announced as our Song of the Summer, Central Cee said “The TikTok community’s reaction to ‘Sprinter’ has been amazing and unexpected. I love it when the community starts their own trends and you can see it taking off.”
Female artists also dominate the list, including Justine Skye, MEYY, PinkPantheress and Ice Spice, Kenya Grace, Doja Cat and RAYE. RAYE's 'Escapism' with 070 Shake found huge success on TikTok and topped the UK Singles Chart, powered by the popularity of multiple sped up remixes.
-
Sprinter - Dave & Central Cee(655.3k videos): British rap heavyweights Dave and Central Cee took over FYPs and the global stage this year with their chart-topping single 'Sprinter'. The record breaking song has flown the flag for UK Rap in a year where Hip-Hop celebrates its 50th anniversary. After getting an early preview through TikTok UK’s #NewMusic feature, Sprinter ran away as TikTok's Song of the Summer and now takes the crown for the most popular song UK of the year.
-
Collide (more sped up) - Justine Skye ft. Tyga (3.3M videos): Justine Skye's hit tune takes the number two spot in our playlist category. Featuring rapper Tyga, the track re-emerged after the sped up version went viral on TikTok earlier this year.
-
Cupid - Twin Ver. - Sped Up Version - FIFTY FIFTY (6.2M videos): In March, a sped-up version of FIFTY FIFTY’s sophomore single ‘Cupid’ started going viral on TikTok. The quartet are only the second K-pop girl group after Blackpink to break into the Top 40, despite debuting just over a year ago.
-
Green Green Grass (Sped-Up) - George Ezra (1.5M videos): This sped up remix has generated wholesome family-led trends. The hashtag#greengreengrasshas hit nearly a billion views, showing the huge global reach of Ezra's catchy hit.
-
Makeba - Jain (1.7M videos): Although the song was originally released in 2015, Makeba became viral on TikTok at the end of June 2023. Performed by French singer-songwriter Jain, the song is about South African musician Miriam Makeba, who is well known for her activist music against apartheid in the country at the time.
-
Pretty (Sped Up) - MEYY (1.9M videos): Belgian pop star MEYY’s ‘Pretty (Sped Up)’ earned its place on our 'Songs of the Summer 2023' list. With over 1.9 million video creations for the song, it's clear to see why this hit tune has made it onto The Playlist this year.
-
Boy's a Liar Pt. 2- Pink Pantheress and Ice Spice (1.8M videos): Originally released in 2022, the remix introduces Ice Spice's rap to the mix alongside PinkPantheress' unique voice, which is the recipe for a successful collab and dominated the platform earlier this year.
-
Strangers - Kenya Grace (1.1M videos): Kenya Grace took TikTok by storm this year with her debut single 'Strangers', making her the second British female artist to top the UK charts with a self-produced song. Prior to releasing the song, she shared various snippets of the track with her TikTok fans, with the sound eventually being used in over 1 million TikTok creations.
-
Paint The Town Red - Doja Cat (2.8M videos): First teasing the single on TikTok in July, Doja Cat dropped this new single as part of her. It even started trending as part of a niche hair trend, a dramatic colour transformation that has been coined#cowgirlcopper.
-
Escapism. - Super Sped Up - RAYE & 070 Shake (639.9k videos): Kicking off 2023 with a bang, RAYE shot to number one with Escapism. TikTok users wholly embraced the track, creating multiple sped up versions and trending remixes. RAYE jumped on the trend, releasing an official sped up and super sped up version which drove massive engagement off platform culminating in a number one single.
GLOBAL MOST POPULAR SONGS
On a global level K-Pop group FIFTY FIFTY had the top track on TikTok in 2023. Capitalising on the TikTok audience's affinity for sped-up songs, this version of "Cupid" was popular across the board as a backing track to food tutorials to outfit picks, with another sped up track, Justine Skye’s ‘Collide’ coming in third, showing the power of sped up remixes across the globe.
Coming in second, a truly homegrown talent on TikTok, Mae Stephens swapped supermarket shifts for TikTok stardom, having topped our global Songs of the Summer list and now placing second in our global Playlist with her smash hit 'If We Ever Broke Up'. It’s been an incredible year for Mae, having also collaborated with The Chainsmokers and Meghan Trainor, her legion of TikTok fans continues to grow with 379k followers and 8.8m likes.
-
"LALA" - Myke Towers
UK & Ireland Breakthrough Artists
Not confined by genre or gatekeepers, TikTok continues to provide a platform for new and emerging artists to reach a global audience and find success. Our Breakthrough Artist category celebrates those artists that have transcended into public consciousness. Whether it's charting success, major award wins or sold out tours, these artists have achieved incredible success which are celebrated by the TikTok community.
Mae Stephens @maestephens_
“I have TikTok to thank for giving me the chance to achieve my dream! it gave me the chance to achieve my childhoods wildest aspiration! The platform is incredible for growth – growing from a few followers to such high exposure was such a quicky switch!
If you love it enough. do it. I went from working in an ASDA to living my dream! Push and work for what you want! You have to give it your all - everyone has a chance to succeed.”
CHINCHILLA @chinchilla_music
“TikTok is a really amazing tool as an independent artist that got my song out to so many people so quickly, there’s a reason the word ‘viral’ is what we use to describe it…. I feel really connected to the people listening to my music- I guess that can be a really positive side to social media, the immediate uninhibited social interactions.”
Jazzy @jazzyofficial
“Woooww🙉 I spend half my life on TikTok so I’m actually buzzing to be say I am in their top 10 breakthrough artists!!🙌 thankyou so much to all my tiktok fam for the support couldn’t do it without yous 🫶🽠big love ⤔
Caity Baser @caitybaser
“TikTok has helped me reach people all over the world with my music, tours, and everything else…It definitely helped me get my first top 40 single, sell out my UK tour, and I also see a big jump in streams after a video goes viral. But I've also connected on a personal level with a lot of fans: actually talking closely with them about what’s going on in their world, what they might be struggling with or whatever. It’s like I’m here for them, and they’re there for me.”
Cian Ducrot @cianducrot
“TikTok has been a huge part of my journey as a musician, allowing me to connect with fans around the world, bringing them closer into my world, my lyrics, my songs and my story. It’s an honour to be named as one of TikTok's Breakthrough artists of the year. I’ve always loved the challenge of building an audience through social media as it takes a lot of perseverance, believing in yourself, you fail over and over but keep trying new things and most importantly can be yourself and having some fun with it!
Lola Young @lolayounggg
“My advice to anyone trying to make it in music is not to overthink how you portray who you are… your socials should feel like an extension of yourself and you should look at it and feel confident in posting what’s authentic to you. Don't feel pressured by what’s working to mould or change what feels instinctively right to you, and if you have a great idea be ruthlessly consistent and don’t give up just because it’s not working from the off!”
AntsLive @antslive
“TikTok has allowed me to find so many new fans of my music. I’ve been able to reach a whole new global audience. The algorithm is crazy. My video can get a million views in a couple hours. And people are tapping in from everywhere around the world.”
Prinz @prinzmusic_
“When it comes to releasing music, short form content is always my main priority and reaching as many people as I can with that content. The response on TikTok is always pretty positive and it seems to connect with people, that drives me to create more. I’m also grateful to the team over at TikTok for all their support in the past year. Content is the new promo, as long as you keep making content things will work out. 2023 has been life changing, big thank you to anyone who has supported me so far, bring on 2024!”
Anna Lapwood @annalapwoodorgan
“I feel so honoured to have been made one of TikTok’s breakthrough artists this year. Every year I spend on TikTok I find it is making me think more creatively about my music-making, both on the social media platform and also on the concert platform. I’m constantly getting ideas for how to create a sense of online community around in-person events…I never thought I would be playing with RAYE or Ministry of Sound, but seeing those concerts go mad on TikTok was so exciting! …If you’re a musician wanting to embrace TikTok my advice is to just do it, and be yourself!”
Kenya Grace @kenyagracebaby
NEWS & PRESS
beatBread launches Deal Comparison Tool to help artists and independent labels make better funding choices, avoid bad deals
Platform enables data-driven comparison and cashflow simulation of offers from distributors, major labels and finance companies. beatBread, a leader in funding for independent musicians and labels, has launched its Deal Comparison Tool to enable artists and labels to compare and fully...more
ATC Live announces two significant staffing developments
Agent Lucy Atkinson joins the company, expanding ATC Live's representation of electronic music Alice Hogg is promoted to a newly-created position as Head of Tour Marketing ATC Live has today announced two significant staffing developments. First, we are delighted to welcome Lucy Atkinson...more
NTIA Slams Government Arts Everywhere Fund Which Marginalises Counterculture
Michael Kill, CEO of the Night Time Industries Association, has strongly criticised the Government’s Arts Everywhere Fund for failing to support contemporary and countercultural spaces:"Once again, the government has placed traditional and heritage culture at the forefront while completely ignoring...more
Charlotte Saxe appointed as VPL Chair and Alison Wenham OBE and Shamus Damani named directors of VPL Board
VPL, the sister company of PPL that licenses music videos when they are played in public or broadcast on TV, has made three new appointments to the board. Charlotte Saxe, an existing VPL Board director, has been appointed as VPL Chair,...more
Legends appoints Chris Bray as President of Europe
Bray Will Oversee the Combined Legends and ASM Global Business Across the UK and Europe Legends today announced that Chris Bray has been appointed President of Europe for the combined Legends and ASM Global business. In his expanded role, Bray will...more
Atlantic Music Group Inks Label Deal with Abou “Bu†Thiam’s BuVision
Atlantic Music Group announced today that they have formed a partnership with music mogul Abou “Bu” Thiam that brings his BuVision label to the company. Under the new deal, BuVision artist projects will be marketed and released through Atlantic. “Bu’s commitment...more
Impala members launch a new educational project in the central and eastern European region - CEE Independent Music Academy
Last week in Ljubljana, during the annual MENT Showcase and Industry Conference, a group of trade associations members introduced a new initiative—the CEE Independent Music Academy, supported by IMPALA. Developed through a collaborative effort by several independent associations in Central and Eastern Europe...more
The British Music Embassy touches down in SXSW with 80 performances from the UK's most exciting new and emerging artists
The British Music Embassy (BME) is returning to Austin to spotlight some of the leading musical talent from the UK, including acts such as Alt Blk Era, Big Special, Confidence Man, CVC, Sam Ryder and Steam Down. Now in its 17th year, the BME will feature...more
Sony Music Publishing Nashville and REDCreative Group Sign Kelly Archer to Global Deal
Sony Music Publishing Nashville and RED Creative Group today announced the signing of hit songwriter Kelly Archer to a global publishing agreement. The deal reflects SMP Nashville’s continued partnership with RED Creative Group, which includes signings Jeremy Stover, Cole Taylor,...more
RHEI Unveils Made: The Personalized AI Dream Team for Creators
The emotionally intelligent AI platform empowers creators with a personalized dream team of proactive and highly specialized AI agents, unlocking creativity RHEI, a global leader in content distribution and marketing for the creator economy with more than 600M monthly users, today...more
The Midi Music Company (MMC) celebrates 30 years with investment from Sony Music UK's Social Justice Fund
The Midi Music Company (MMC) celebrates three decades of music, empowerment and impact, with investment from Sony Music UK's Social Justice Fund. Over the past three decades, MMC has made a profound impact by providing access to music education, supporting emerging...more
World Hearing Day 2025: 'Listen for Life' Launch at Ronnie Scott's Marks Major Milestone for Hearing Conservation, says NTIA
The Listen for Life campaign is set to make a global impact as it officially launches on World Hearing Day, 3rd March, during a star-studded event at Ronnie Scott's Jazz Club. The initiative marks a significant leap forward in hearing...more
Warner Records partners with Tim Hinshaw and his Free Lunch Agency
WARNER RECORDS PARTNERS WITH HIP-HOP & R&B EXEC TIM HINSHAW AND HIS MULTIFACETED FREE LUNCH AGENCY, LAUNCHING FREE LUNCH RECORDS WITH FIRST SIGNINGS SYD & ALEX ISLEY A&R Executive Ericka Coulter Named General Manager of Free Lunch Records Warner Records today announced...more
Reservoir acquires UK dance and electronic label New State
Reservoir Media, Inc. (NASDAQ: RSVR), an award-winning independent music company, today announced the acquisition of U.K. dance and electronic label New State. The deal includes New State’s entire recorded music catalog of over 13,000 tracks by artists, such as Zero...more
Bristol Beacon partners with AIM on Above The Noise - a new music industry event for Bristol
The award-winning music venue and music education hub will collaborate with The Association of Independent Music (AIM), the not-for-profit organisation representing and championing the UK’s independent music sector, to present a one-day event for artists and music industry professionals on...more
TuneCore Unveils Groundbreaking Advanced Trends & Analytics Dashboard Made Specifically for Self-Releasing Artists
TuneCore, the leading development partner for self-releasing artists—owned by Paris-based Believe, one of the world’s leading digital music companies—has launched its innovative Advanced Trends & Analytics Dashboard, designed to equip artists with deeper insights and performance metrics to accelerate their growth....more
Benson Boone's Beautiful Things Confirmed by IFPI as Biggest-Selling Global Single of the Year
IFPI, the organisation that represents the recorded music industry worldwide, has announced that Beautiful Things by Benson Boone is the winner of the IFPI Global Single Award for 2024. The IFPI Global Single Award is presented to the artist with the world's best-selling...more
New London multivenue festival Footsteps
ANNOUNCES SECOND WAVE OF ACTS INCLUDING SWIM DEEP, TTSSFU, LOWERTOWN, AND CAOILFHIONN ROSE 19-23 MAY 2025 ACROSS LONDON’S INDEPENDENT MUSIC VENUES TICKETS AVAILABLE HERE Today, Footsteps, a new, five-day festival of music, art, and community, is announcing even more names for its first-ever edition this May. Over the week, music...more
pointblank Music School Launches New BSc (Hons) Degree - Bridging Music Production & Software Engineering
As a clear investment into UK Tech talent, pointblank Music School has launched its BSc (Hons) Music Production & Software Engineering degree (aka MuSE), designed for students passionate about both music and technology. This programme combines cutting-edge music production training...more
Abbey Road Equalise festival returns for its sixth year
THIS INTERNATIONAL WOMEN’S DAY ABBEY ROAD EQUALISE INVITES THE NEXT GENERATION OF FEMALE AND NON-BINARY ARTISTS AND CREATIVES TO A SERIES OF FREE RECORDING WORKSHOPS BETWEEN 3RD - 8TH MARCH Abbey Road has today announced details of the sixth edition of...more
Taylor Swift makes music history as IFPI's Biggest-Selling Global Recording Artist of the Year for the fifth time
Taylor also tops Global Album Chart, Global Vinyl Album Chart, Global Streaming Album Chart and Global Album Sales Chart with her 2024 release THE TORTURED POETS DEPARTMENT Taylor Swift has been confirmed by IFPI, the organisation that represents the recorded music industry...more
MashApp Launches New App in US Allowing Fans To 'Mash Up' Songs from the World's Leading Music Companies
In an industry first,music lovers can effortlessly create personalized audio experiences in real time by combining their favorite hits. MashApp, the innovative music app that allows users to curate and play back real time personalized 'mashups' of their favorite songs in...more
BPI Council Independent Member Election Results
The BPI, the representative voice for the UK’s world-leading record companies and label businesses, announces that Michael Neidus (Demon Music Group) and Pru Harris (Marathon Music Group) have been elected to BPI Council, with Pat Carr (Remote Control) re-elected, to serve as representatives of the BPI’s independent...more
Armada Music Inks Exclusive Deal with D.O.D
Armada has inked an exclusive deal with Manchester-born British DJ and producer D.O.D. This builds on D.O.D's existing partnership with the label, which resulted in his first U.K. Official Top 20 (#15) hit "So Much In Love" and the Beatport Top...more
Raw Power Management promote Dan Brown to Head of A&R
Signalling a major investment into future artist development, Raw Power Management is delighted to announce that Dan Brown has been promoted to a newly-created position as Head of A&R. Dan is already a key member of Raw Power's Senior Management Team...more
BBC Radiophonic Workshop archive to be made available for first time
PASSING ON THE LEGACY OF THE PIONEERS OF ELECTRONIC MUSIC TO A NEW GENERATION HOW THE SOUNDS OF HITCHHIKER’S GUIDE, DOCTOR WHO AND BLAKE’S 7 WERE MADE ‘The BBC department for making bonkers noises’ The archive of the groundbreaking BBC Radiophonic Workshop...more
Warner Chappell Music promotes Gabz Landman to Senior Vice President, A&R
A&R Executive has Built a Star-Studded Roster, Including GRAMMY Award Winners Laufey, The Chainsmokers, and Amy Allen Warner Chappell Music (WCM) has promoted leading music executive Gabz Landman to Senior Vice President, A&R. Based in Los Angeles and reporting to Ryan Press, President...more
Reach Music and Fitz and The Tantrums' Lead Singer and Songwriter FITZ Conclude a Publishing Acquisition and Administration Deal
Reach Music Publishing Inc. (Reach Music) has entered into a publishing agreement with Fitz, songwriter and lead vocalist of the multi-platinum band Fitz and The Tantrums. Through the deal, Reach Music has acquired copyright interest in Fitz's entire back-catalog of approximately 100 songs released...more
Wireless have completely sold out within minutes
All tickets for Rockstar Energy Presents Wireless have completely sold out within minutes – the fastest in the festival’s history, which returns to London’s Finsbury Park from 11–13 July 2025. Headlines were made with the monumental announcement that Drake...more
Why Young People Are Going Out Less: NTIA Study Reveals Economic Struggles, Safety Concerns and Transport Barriers Stifling Nightlife
A new study conducted by Obsurvant on behalf of the Night Time Industries Association (NTIA) has revealed that young people in the UK are going out less than they did a year ago, and their reasons why. The research, based...more
THE HEADLINES
Industry figures warn over impact of ignoring copyright rules when training AI (see News)
The accusations against Spotify’s Discovery Mode (see Digital)
UK music exports are at a record high, but breakthrough artists are scarce (see Analysis)
Craft versus character: the equation the music industry needs to fix (see Comment)
The audio listener is too valuable for the music industry to ignore (see Comment)
Spotify set to launch a super-premium subscription (see Digital)
TikTok and Luminate release the latest Music Impact Report (see Reports)
Do people actually hate Coldplay? A statistical analysis (see Analysis)
Lyor Cohen addresses Kanye West in an open letter (see News)
Let’s stop talking about emerging technologies (see Comment)
Chappell Roan hits back at criticism over Grammys speech; Ivors Academy supports calls for the industry to protect the future of artists (see News)
Kendrick Lamar's Super Bowl show was one big tease (see News, Reviews)