What's new with African music? Check out Audiomack's Keep the Beat Going 29 Jul 2024
In 2022, music streaming and discovery app Audiomack launched "Keep the Beat Going," a campaign to reinvigorate the platform's music discovery mission of introducing talented African artists to fans worldwide. The inaugural KTBG campaign featured several standout artists including Burna Boy, Ayra Starr, Rema, Uncle Waffles, DBN Gogo, and many more across playlists, digital ads, and billboards while hosting creator workshops across the continent. Now Audiomack kicks off Keep the Beat Going 2024, highlighting the next generation of African superstars poised to skyrocket to global fame.
The rise of African music is a testament to the strengthening ties between Africa and its diaspora. Through KTBG 2024, Audiomack will introduce listeners to the voices and stories of 12 emerging artists from the continent: Qing Madi, Muyeez, Majeeed, Lasmid, OliveTheBoy, Reggie, Marioo, D Voice, Platform, Nkosazana Daughter, Tyler ICU, and Yumbs.
Selected by the Audiomack team, these young talents will be connected with new fans worldwide through placements on Audiomack playlists as well as editorial and social support across all of the streaming platform's formats and channels.
"We are thrilled to spread the word about these talented artists hailing from all around the continent," says Charlotte Bwana, Vice President of Marketing Audiomack. "From D Voice's Singeli music–a local genre in Tanzania–to Tyler ICU's amapiano or Qing Madi's soulful AfroRnb fusion, Keep the Beat Going 2024 has something for every music fan to love."
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THE HEADLINES
Spotify is trumpeting big paydays for artists – but only a tiny fraction of them are actually thriving (see Comment)
Spotify paid over $4.5bn to music publishers over the last two years, so why are songwriters struggling? (see Analysis)
UK recorded music market reached a decade of continuous growth in 2024 (see Reports)
Spotify says its payouts are getting better, but artists still disagree (see Digital)
How to score a No 1 single (it might take 20 years) (see Features)
Pop stars used to rail against injustice – now they’re too afraid of getting cancelled (see Features)
A global phenomenon: The creative community’s viral outrage against AI theft (see Features)
Sony Music: AI copyright plans are “rushed, unbalanced and irreversible” (see News)
How much will the Grassroots Levy raise? And what should we do with it? (see Comment)
Spotify’s algorithms have pushed artists to make joyless, toothless music (see Opinion)
Musicians have one of the highest suicide rates in the world (see News)
Is old music eating new music? (see Analysis)
Mood Machine by Liz Pelly "a savage indictment of Spotify" (see Books)
Mining fandom: Music’s Drive to Survive moment (see Comment)
Social came for music streaming’s lunch – now is the time for streaming to bite back (see Comment)
The desperate need for optimism and action in the music industry (see Comment)