Voisey Partners with Stargate 05 Dec 2019
Stargate, one of the world’s leading production and songwriting duos, comprising of LA based Norwegians Tor Erik Hermansen and Mikkel Eriksen, has announced a partnership with and investment in Voisey, the music creation application that has been gaining traction in recent months.
Prior to its rollout into the US, Canada and 20 EU countries last week, Voiseys beta test users recorded over 350,000 new original song hooks in the application, suggesting that significant scale could be ahead for the new music platform and its highly engaged audience now that it has broken cover outside of Norway and the UK.
Stargate has worked with some of the most influential names in music over the past decade, including Rihanna, Beyoncé, Coldplay, Katy Perry and Selena Gomez to create some of the biggest hits of today, including the Billboard #1 hits “Rude Boy”, “Only Girl (In The World)”, “Black and Yellow”, “What’s My Name” and “Firework.”
This new partnership will see Stargate taking an active role with Voisey, from providing exclusive new backing tracks, designing vocal effect presets, working with standout Voisey artists and assisting with further strategic alliances as Voisey's rollout continues.
Stargate join an impressive list of music industry investors in Voisey, which includes Denzyl Feigelson (Platoon, Apple, AWAL), Tim Clark (IE Music) and Rak Sanhgvi (Spirit Music Group, Sony ATV)
Voisey was founded by English and Norwegian music industry entrepreneurs Olly Barnes (Universal Music, Rdio, Space Ape Games), Erlend Hausken (Soundio, Vibble, Opera), Pål Wagtskjold-Myran (Soundio, Vibble), Even Brenna and Dag Langfoss-Håland.
Voisey’s audio processing technology lets users simply sing into their headphone mic to achieve professional quality recordings over thousands of instrumental backing tracks from producers all over the world, meaning specialist recording equipment is no longer a barrier to music fans becoming songwriters, artists and collaborators. Simplicity is at the forefront of the Voisey experience and every recording is open to collaboration, with users having the option to split their videos into 4 different tracks, either of themselves, or other Voisey users contributing harmonies. Voisey videos are a maximum of 1 minute in length and centred around hooks rather than full songs.
Tor Erik Hermansen of Stargate said about their investment and partnership with Voisey: “This is the future of songwriting. Finally, an app that connects singers, songwriters, artists and producers. Imagine how many talented people there are out there. This is their chance to show us what they can do and write to our music. We’ll be listening”
Olly Barnes, co-founder said “We’re early in the journey but are seeing strong evidence that Voisey can trigger a creative revolution within music. We’ve built both an A&R early warning system and a highly engaging new lean forward music format. With our growing network of friends and partners like Stargate, who we’re so honoured to have on board, we’re going to be able to power new talent to extraordinary places and make Voisey into a real challenger brand in today’s exciting music landscape”
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THE HEADLINES
The music industry wants solutions. But do listeners see problems? (see Comment)
The next generation of independent music tastemakers (see Features)
BPI survey confirms music consumers believe human creativity is fundamental to music (see Reports)
Eight UK cities join forces for 'Music Fans Voice' survey (see Reports)
Did the Spotify 1,000 stream rule cost artists $47m?
Meet the editors crafting some of Spotify’s top playlists (see Features)
Two Guardian music writers spent a week assessing the limits of living with and without Spotify (see Features)
Ruth Barlow of AIM and Beggars Group on UMG, Downtown and why she believes ‘regulators must act’ (see Comment)
Jack Dorsey says it’s time to ‘delete all IP law’ — and Elon Musk agrees — amid continued AI training debate (see News)
Viagogo's anti-consumer practices show why only a price cap can stop law-breaking ticket touts (see News)
Q1 album chart suggests 2024's issues presenting new British music continue (see Comment)
Spotify responds to Kate Nash criticism with £500k payout claim (see News)
Fandom reciprocity: Why sustaining a community requires give and take (see Comment)