Universal Music Publishing Group announces signing of pop-soul singer/songwriter, Lusaint 13 Nov 2024
Secured under Lusaint’s management at Heavenly Fire, the deal sees Lusaint signed to Tom Le Bourhis (UMPG France’s Head of A&R) at Universal Music Publishing Group France for worldwide representation (excluding the UK), and UMPG UK under an admin deal.
Tom Le Bourhis, Head of A&R at Universal Music Publishing France, said: "I am super excited to start this collaboration with Lusaint whose music and songs are so powerful. Thanks for her trust and to the support of the UK team and Dougie Bruce."
A genuine rising talent across the British and European music scenes, Lusaint was announced as a recipient of the PRS Foundation PPL Momentum Grant earlier this year and has continued to win over audiences with her soul-pop melodies and distinctive vocals ever since.
In her first year of releasing original music, Lusaint earned recognition from BBC Radio 1 personalities Jack Saunders, Sian Eleri, Mollie King, Maia Beth, Victoria Jane, and Clara Amfo, while in France her music has graced the airwaves on stations including Radio Nova, RTL, Europe 2, and Europe 1. Further cementing her profile across the continent, Lusaint’s track "Fool For You" cracked the Top 40 of Italy’s national airplay chart. Even Elton John is a fan, featuring her single "Sweet Tooth" on his Rocket Hour show.
2024 has been a significant year for Lusaint on the live circuit, from supporting a slew of chart-topping artists such as RAYE, Tom Grennan, NIA Archives, Jess Glynne and JC Stewart at UK festivals including Boardmasters, The Great Escape, Metronome and Neighbourhood, to supporting James Blunt, Chris Isaac and Dire Straits across shows in France.
Lusaint has been winning over the UK press, with Notion Magazine describing her as "an overnight success," while further accolades came in from Wonderland and Rolling Stone. Lusaint also guest starred on the long-standing French TV music show, Taratata earlier this year.
On signing with UMPG, Lusaint added: "Signing to the Universal Music Publishing family is hugely exciting for me and an honour, especially as I have only been releasing my own original music since 2023. Thank you to Dougie and Tom for believing in my project, I am looking forward to working together."
The UMPG deal marks a significant step forward in the career of Lusaint, elevating her unique talent and music sensibility on a global scale.
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THE HEADLINES
Eight UK cities join forces for 'Music Fans Voice' survey (see Reports)
Did the Spotify 1,000 stream rule cost artists $47m?
Meet the editors crafting some of Spotify’s top playlists (see Features)
Two Guardian music writers spent a week assessing the limits of living with and without Spotify (see Features)
Ruth Barlow of AIM and Beggars Group on UMG, Downtown and why she believes ‘regulators must act’ (see Comment)
Jack Dorsey says it’s time to ‘delete all IP law’ — and Elon Musk agrees — amid continued AI training debate (see News)
Viagogo's anti-consumer practices show why only a price cap can stop law-breaking ticket touts (see News)
Q1 album chart suggests 2024's issues presenting new British music continue (see Comment)
Spotify responds to Kate Nash criticism with £500k payout claim (see News)
Fandom reciprocity: Why sustaining a community requires give and take (see Comment)
Everyone wants to monetise fandom – but we must fix fan data first (see Comment)
Music truly matters – so how can we plan better for its future? (see Comment)