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TikTok's London headquarters was abuzz on Tuesday as superstar artists and songwriters JADE (@jadethirlwall) and Kamille (@kamilleofficial) joined TikTok with leading industry bodies, PRS for Music & The Ivors Academy at the inaugural TikTok For Songwriters event.
 
The event highlighted TikTok's role as a global stage for songwriters, where over one billion users reimagine, reinterpret, and celebrate music in creative ways. Ole Obermann, Global Head of Music Business Development at TikTok, set the tone alongside Michelle Escoffery, award-winning songwriter and President of PRS Members’ Council.
 
Ole Obermann commented: ''We see songs generating the same level of excitement and interest as recordings. On TikTok, songs can be sung by anyone, and reinterpreted, reimagined and shared, which leads to popularity and success both on- and off the platform. Today is about celebrating the craft of songwriting, and working together with our industry partners - PRS for Music and The Ivors Academy - to elevate the careers of songwriters."
 
JADE shared how TikTok has redefined the relationship between artists and their audience. “You have to find what you genuinely love about the app. For me, TikTok lets fans see every aspect of who I am. When I’m not feeling creative, I can make a TikTok of me making a Sunday roast - and that might be what goes viral,” she said. 
 
JADE also emphasised how fan interactions influence her work: “Sometimes the fans steer my song choices or creative direction because I’m watching what they like and don’t like. A fan might post a video of me singing - they’re doing the promo for me. It’s the best thing ever seeing people connect with your music.”
 
Kamille, a multi-GRAMMY, Ivor Novello Award and BRIT-winning songwriter described by JADE as "the fifth member of Little Mix" due to writing over 30 songs for the group including ‘Shout Out To My Ex’, ‘Black Magic’ and ‘Confetti', echoed this, highlighting the value of listening to fans. “Anyone on TikTok should soak it in - watch what people are saying, check the vibes. It helps me understand how people feel, and that inspires my songwriting.”
 
Roberto Neri, CEO of The Ivors Academy, said, “Songwriting is the foundation of everything in music, and today platforms like TikTok offer valuable opportunities for songwriters to reach wider audiences and develop their careers. This event has provided an important moment to help empower songwriters with the knowledge to navigate and thrive in a fast-evolving digital landscape.”
 
Michelle Escoffery, President of the PRS Members’ Council, said, “As songwriters and composers, we may use, or want to use, digital service providers to help develop our music careers, but we may not always know how to navigate these platforms effectively or use techniques to make them work best for us.  By partnering with the experts, we are providing direct learning opportunities for music creators, and unique experiences to connect and feel empowered to take their careers to the next level.” 
 
The event also launched the #BehindTheSong LIVE series, kicking off on November 27 with Grammy-nominated songwriter RuthAnne (@thisisruthanne). RuthAnne will host a songwriting masterclass, sharing tips, stories, and insights from her 12-billion-stream career. "Songwriters are the foundation upon which the whole music industry is built," said RuthAnne. “I’m excited to pass on my best songwriting secrets, tips for writing hits, and music industry advice. It’s time to give fans an all-access pass behind the songs.”
 
On December 11, PRS for Music will also contribute with Get That Bag: Royalties for Songwriters  a TikTok LIVE session simplifying the often-complex world of royalties, rights, and payments, ensuring creators maximise their earnings.
 
Since its launch in April 2023, the hub has become a vibrant destination for music lovers, amassing nearly 400,000 creator videos and showcasing talents like Fraser T Smith, Kamille, FINNEAS, Nile Rodgers and Amy Allen. It’s become a go-to destination for music lovers eager to discover the magic behind their favourite tracks, straight from the minds that created them. As JADE put it, “It’s the most flattering thing in the world to see fans make videos to your songs.”
For songwriters, TikTok isn’t just a promotional tool - it’s a space where creativity thrives and fans become co-creators in the music-making journey.
 
New to TikTok and want to explore the #BehindTheSong series? Getting involved is easy—download the app for free from the Apple App Store, Google Play, or Amazon.

22 Nov 2024 | Press release

FUGA Announce New Partnership with Mind Of A Genius

Deal to provide global distribution, strategic marketing, and advanced data insights to select catalog and frontline releases from Mind Of A Genius Downtown-owned, B2B distributor FUGA has today announced a new partnership with Mind of a Genius Records (MOAG), the Los...more

22 Nov 2024 | Press release

ADA strengthens team and inks strategic deals in Southeast Asia

Announces the Appointment of Rasti Sryantoro as Head of ADA Indonesia and Arisa Maruekatat as Head of ADA Thailand Strategic deal with GMM Music signed    ADA, the global independent music distribution and artist services arm of Warner Music Group, is expanding its...more

22 Nov 2024 | Press release

Orfium appoints Vanessa Brennan as Chief Transformation Officer

Newly created role aims to support Orfium's drive for further growth and innovation    Orfium (the 'Company'), the global technology leader solving the entertainment industry's biggest challenges around digital music and broadcast rights management, has announced the appointment of Vanessa Brennan to the newly...more

22 Nov 2024 | Press release

Take action, recognise the business benefits and support embedding culture in climate policy and build pathways for change: Impala’s call for action at COP29

With COP29 drawing to a close, IMPALA encourages members to assess their environmental impact, recognise the associated business benefits, as outlined in the Business Case for Sustainability released earlier this year and support initiatives such as the Global Call to Action to Put...more

22 Nov 2024 | Press release

Stormzy and Adidas announce a new chapter for #merky fc with a new year-round online platform to connect UK Black heritage youth to employment opportunities in the football industry

  The announcement marks the third year of the #Merky Football Careers initiative This year #Merky FC will evolve from an annual application opportunity to a year-round platform providing ongoing job roles, career advice and networking opportunities throughout the year This next chapter...more

22 Nov 2024 | Press release

Sonopress Increases Production Capacity for EcoRecords

Sustainably produced Long-Playing records made of PET are becoming increasingly popular on the market   Sonopress, a leading manufacturer of storage media, commissioned another machine for the production of EcoRecords a few days ago. EcoRecord is a revolutionary new form of Long-Playing...more

22 Nov 2024 | Press release

Barcelona Signs Declaration Against Illegal Ticket Resale

  Pays special attention to speculative ticketing  City hosts over a thousand events, for three million fans, each year Barcelona believed to be first city in world to commit to fight ticket touting   Barcelona City Council has signed an official declaration affirming its commitment...more

22 Nov 2024 | Press release

ESNS unveils major line-up expansion for showcase festival and music conference

ESNS announces 77 new European acts for 2025 showcase festival, including Annie-dog (ie), Big Special (uk-eng), Carpetman (ua), Fay Wildhagen (no), Mitsune (de), Murda (nl), Paula Dalla Corte (ch/de), and Sunna Margrét (is) amongst others. Also, new panels and speakers for the...more

22 Nov 2024 | Press release

African Music Summit 2024: Celebrating a Year of Global Dominance

"POPULAR MUSIC IS AFRICAN MUSIC - AFRICAN MUSIC IS POPULAR MUSIC"A Constant Catalyst for Contemporary Dance Music The African Music Summit (AMS) returns for its landmark second edition, marking a year of unprecedented African influence on the global music landscape. Set...more

22 Nov 2024 | Press release

Celebrate Freddie Mercury's Legacy with Iconic Queen SongShares – Now Open for Reservation on SongVest

Gift Yourself Something Legendary This Holiday Season: Queen's Iconic Music Now Available for Fan Investment Through SongVest   The month of November marks a series of iconic moments in Queen's legacy, from their first-ever tour to the release of the classic "Under...more

22 Nov 2024 | Press release

Oasis selects WMX as tour merchandise partner

Warner Music Group's WMX will offer tour products and fan experiences   Warner Music Group's merchandise and fan-experience division WMX, has today announced it will be the official merchandise partner for Oasis' historic comeback tour, Oasis Live 25.  WMX will provide a compelling merchandise...more

22 Nov 2024 | Press release

Anara Publishing Blends Britain and Bollywood with Original Soundtrack "Khwaabon Ka Jhamela”

UK pioneering music publisher Anara Publishing have bridged the gap between Western talent and South Asian entertainment, producing the original soundtrack for brand-new Bollywood film ‘Khwaabon Ka Jhamela’. Teaming up with the prestigious Jio Studios and Baweja Studios, the highly...more

22 Nov 2024 | Press release

Artist & Manager Awards 2024 - winners

PET SHOP BOYS PAY TRIBUTE TO THEIR 16-YEAR PARTNERSHIP WITH MANAGER ANGELA BECKER CHASE & STATUS AND SOPHIE KENNARD PICK UP THE ARTIST & MANAGER TEAM OF THE YEAR    PALOMA FAITH RECEIVES THE ICON AWARD FROM HER LONG-TIME MANAGER INNIS FERGUSON RIVERMAN...more

21 Nov 2024 | Press release

Peter Ratcliffe appointed BPI Director of Content Protection

Peter to lead BPI’s 16-strong Content Protection Unit, with the support of Niki Haywood, who is promoted to the role of Head of Operations   The BPI, the association for UK record companies and labels, this week welcomes Peter Ratcliffe, who has been...more

21 Nov 2024 | Press release

Jukebox launches innovative new Personal Branding service for the music Industry

 www.jukeboxpr.co.uk https://www.instagram.com/jukeboxpr Jukebox has launched an innovative new Personal Branding service for the music industry and has already got proven results for a number of clients across the music, tech and Web3 sectors.  The specialised personal branding and PR department is designed for...more

21 Nov 2024 | Press release

Wise Music Group signs exclusive publishing deal with Janus Rasmussen

Berlin-based Bosworth Music GmbH, part of Wise Music Group has signed an exclusive worldwide publishing deal with producer, composer, and artist Janus Rasmussen. The solo output of Reykjavik-based producer Janus Rasmussen can be best understood as a distillation of his...more

21 Nov 2024 | Press release

2025 BRITs' trophy designer announced

GABRIEL MOSES REVEALED AS 2025 TROPHY DESIGNER 2025 AWARD CATEGORIES CONFIRMED   THE BRIT AWARDS 2025 WITH MASTERCARDSATURDAY 1ST MARCH 2025   The BRIT Awards 2025 with Mastercard today reveals that acclaimed multi-disciplinary artist Gabriel Moses - whose collaborators include Skepta, Little Simz, Burberry and...more

21 Nov 2024 | Press release

WIN Expands Global Reach with First Visit to MENA Region

Worldwide Independent Network (WIN), the international organization connecting the global independent music community, has announced its first-ever official visit to the MENA region. This milestone initiative aims to raise awareness of WIN among independent music businesses in the Middle East...more

21 Nov 2024 | Press release

TikTok launches inaugural 'TikTok for Songwriters' event with global songwriters JADE and Kamille

TikTok's London headquarters was abuzz on Tuesday as superstar artists and songwriters JADE (@jadethirlwall) and Kamille (@kamilleofficial) joined TikTok with leading industry bodies, PRS for Music & The Ivors Academy at the inaugural TikTok For Songwriters event.   The event highlighted TikTok's role as a global stage for songwriters, where over one...more

21 Nov 2024 | Press release

The Island Book of Records 1969-70 Volume 2

“impressively curated, forensically detailed… I enjoyed it immensely. I look forward to Volume 2”Neil McCormick - The Telegraph Best Music Books of 2023  “Like entering the record shop of your dreams” David Hepworth   Following the release of the universally acclaimed Island Book of Records, archivist...more

21 Nov 2024 | Press release

Sentric signs admin agreement and JV with Scruff of the Neck

  Sentric, part of Believe, one of the world's leading digital music companies, has signed a joint venture for future co-publishing opportunities and an administration agreement with Scruff of the Neck. Based in Manchester, UK, Scruff of the Neck is an established...more

21 Nov 2024 | Press release

ADA and Elegante Records Ink Global Distribution Deal

Elegante Records and ADA, the global independent music distribution and artist services arm of Warner Music Group (Nasdaq: WMG), announced today a worldwide distribution agreement. This strategic collaboration combines the emerging talent of Elegante Records with ADA's expertise and international reach, further elevating the...more

21 Nov 2024 | Press release

AIM’s 2024 AGM: Gee Davy Appointed CEO & New Board Members Elected

  Junior Foster (Because), Leah Ellis (Warp), Matt Bristow (Cherry Red) and Rachel Buswell (Domino) join board Panel on ‘Independent Influence’ featured Black Music Research Unit’s Mykaell Riley, untitled (recs)/fashion consultant Alex Putman and Restore the Music UK’s Polly Stepan Moore Partnership unveiled...more

20 Nov 2024 | Press release

New Report Reveals UK Music Industry Contributes Record £7.6 Billion To UK Economy

  UK music contribution to the UK economy in 2023 hit a record £7.6 billion. UK music exports revenue in 2023 hit a new high of £4.6 billion. Total UK music industry employment in 2023 reached a new high of 216,000. UK Music, the collective...more

20 Nov 2024 | Press release

AIF to launch skills programme for Welsh festivals and festival freelancers

Six month programme backed by Creative Wales funding.   The Association of Independent Festivals is to launch a dedicated skills and development programme for Welsh music festivals and associated freelancers, backed by funding from Creative Wales.  Spanning six months, The Welsh Music Festivals...more

20 Nov 2024 | Press release

SoundCloud Unveils Six New AI-Powered Tools to Democratize Music Creation for All Artists

Demonstrates Commitment to Ethical Use of AI Tools by Joining AI For Music’s “Principles for Music Creation with AI” SoundCloud is the best place for artists and fans to directly connect and share with music and today, we’re breaking down barriers...more

20 Nov 2024 | Press release

AllTrack Music Rights Launches Mechanical Rights Division

AllTrack Becomes the First U.S. PRO to Offer Integrated Performance and Mechanical Rights Services AllTrack, the digital-era performing rights organization (PRO) built to serve the independent music sector, has launched a mechanical rights division. This makes AllTrack the first and only...more

20 Nov 2024 | Press release

PRS Foundation and Amazon MGM Studios launch new targeted initiative 'Prelude' to support talented composers and address under-representation in media composition

  Lucy Hackett, MIRARI, Rebekah Reid and Ruth Lyon, selected to receive £2,500 each in grant support and mentoring Prelude was launched at Kings Place with an In Conversation with Bastille's Dan Smith and Nainita Desai Nainita Desai, Sofia Hultquist and Tawiah announced...more

20 Nov 2024 | Press release

Culture Secretary statement on new record economic contribution of music industry

Culture Secretary Lisa Nandy said: "From global superstars like Harry Styles and Adele, internationally-renowned festivals like Glastonbury and Parklife and a huge range of vibrant subcultures, the music industry is a real British success story. These impressive new figures underline how vitally important it is to...more

20 Nov 2024 | Press release

Create Music Group Acquires Manchester-based Label Ostereo

Create Music Group, one of the world’s leading music and entertainment companies, announced today that it has acquired the Manchester, England-based record label and music publisher Ostereo. Founded in 2016 by Howard Murphy, Ostereo has successfully used data analytics to identify...more

22 Nov 2024

  • The Ivors Academy responds to the This Is Music 2024 report (see Comment)

21 Nov 2024

  • Stick or twist time – streaming’s innovation dilemma (see Comment)

20 Nov 2024

  • UK Music releases annual economic report This Is Music 2024 (see Reports)

19 Nov 2024

  • TikTok and ICE announce partnership to benefit songwriter members (see News)

18 Nov 2024

  • The female music managers changing the industry’s tune (see Features)

15 Nov 2024

  • Why Spotify’s growth in the Global South matters for the music industry (see Analysis)

14 Nov 2024

  • Minister urges live music industry to introduce voluntary ticket levy to protect grassroots venues (see News)

13 Nov 2024

  • Spotify reported continued subscriber growth (see Business)

12 Nov 2024

  • Bill Ackman’s influence on Universal Music Group (see Analysis)

  • MMF publishes Management Deals Guide (see Reports)

11 Nov 2024

  • Interscope: The making of a modern hit factory (see Features)