Synchtank taps Audioshake to unlock catalog value through AI 12 Aug 2024
Synchtank, the leading provider of asset, rights and royalty software for the music industry, and AudioShake, the entertainment industry’s leading sound separation solution, today announced an innovative new partnership that promises to unlock more catalog revenue.
AI is poised to transform the music industry. But as generative AI continues to dominate the narrative, the enormous potential for wider AI technologies to unlock new value from the industry’s untapped goldmine of legacy content often gets lost in the noise.
The partnership enables Synchtank users to create the highest quality AudioShake stems seamlessly within their workflows, driving efficiency and opening up entirely new revenue opportunities across sync, remixing, immersive mixing, fan engagement, and more. By combining asset enhancement with comprehensive asset management and monetization at scale, it empowers Synchtank’s customers with a distinct competitive edge.
Stem separation also supercharges Synchtank’s end-to-end sync workflow management, facilitating asset creation in addition to pitching, tracking sync opportunities, and automating quotes, licenses, and invoices. With most sync teams unable to fulfill 30-50% of inbound requests because they don’t have instrumentals, AudioShake is a game-changing integration for generating lucrative sync income.
Synchtank CEO Amy Hegarty said: “Our number one priority is to provide our customers with cutting-edge solutions that drive efficiency and revenue. We're delighted to partner with state-of-the-art platform AudioShake and align on their vision to accelerate value for rights holders using ethical AI.”
Co-founder and CEO of AudioShake Jessica Powell said: “Sync deals move fast, and in this industry it’s critical for artists and labels to act quickly. AI stems help prevent rightsholders from missing out on opportunities and revenue in sync, marketing, or fan engagement. Partnering with Synchtank allows us to bring high-quality sound separation directly into the workflow of rightsholders globally.”
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THE HEADLINES
TikTok sale fails to complete; lawsuits could hinder process (see Digital)
Government could delay new AI copyright laws by up to four years (see News)
If the internet dies, where does all the attention go? (see Comment)
The Tony Blair Institute's proposals on AI & copyright are a shambles (see Comment)
Is streaming to blame for songs getting shorter? (see Analysis)
Impala encourages competition authorities and the EU to scrutinise UMG-Downtown deal (see News)
Report presents "progressive solution" to prioritise AI advancement over established creator rights (see Reports)
The AI tipping point is happening (see Comment)
Music is losing a generation of young men (see Comment)
Pophouse Entertainment raises over €1bn for its first fund (see Business)
Interview: AWAL's CEO Lonny Olinick (see Features)
Impala dismisses draft of EU AI Act GPAI Code of Practice (see News)
Music subscriber market shares Q4 2024 report (see Reports)
Industry reactions to the Chancellor’s Spring Statement (see News)
Anthropic scores preliminary victory in AI-copyright clash against music companies (see News)
SoundCloud releases first Music Intelligence Report (see Reports)
Changing industry dynamics, bifurcation and the superfan ecosystem (see Opinion)
AI: Minister Peter Kyle promises government will ‘prioritise . . . forward movement’ (see News)
CMA throws its weight behind government plans to cap ticket resale prices (see News)