Soundation's Embeddable Studio for Audio Marketplaces Introduces New Auto-stretch Capabilities 31 May 2023
With Auto-stretch, companies can allow their customers to test-stretch every stem, sample, and loop in their library pre-purchase, greatly diversifying the marketplace's catalog for producers and creators, regardless of tempo and speed.
Supported by online music studio Soundation's new feature that automatically stretches audio to fit the project tempo, marketplaces can embed the tool to their site to accommodate customers searching for audio with a particular BPM, greatly expanding the sounds available for their use. Auto-stretch will maintain the same key as the original piece of audio, but alter the BPM to stretch and fit a project.
"This tool greatly expands the samples, beats, and loops available to customers, enabling marketplaces to showcase a wider range of offerings without adding more audio to their site," says Soundation CEO Adam Hasslert. "Auto-stretch comes highly requested by those familiar with traditional desktop DAWs. We have combined the strongest tools into both our platform and our Embed solution for music marketplaces, with feedback from producers and a careful consideration of their needs."
Soundation has carefully assembled all the tools needed for musicians and producers to create high quality and dynamic projects, from the comfort of their own home setup. With the launch of the Auto-stretch tool, Soundation continues to provide industry grade tools, only previously available when working with a professional producer or with expensive home studio hardware and software. Producers can use Soundation and Auto-stretch to collaborate, dragging and dropping their samples into a joint project to get creative together. All samples will be auto-stretched to the project tempo, but can be manually edited, if need be.
This new tool will be available to audio marketplaces via Soundation's embeddable studio, as well as to all Soundation users mixing with their free DAW. Companies offering these marketplaces can now showcase samples or allow users to test on a real DAW before purchase.
"Those using Soundation Embed will show off the full scope of their catalog and make it available for users interested in sampling or purchasing a piece of audio," adds Hasslert. "There's nothing like this out there yet, and we're thrilled to help these marketplaces realize the full potential of their catalog for customers."
Companies interested in Auto-stretch can reach out to the Soundation team at sales@soundation.com for beta access.
NEWS & PRESS
Ezra Collective, Mogwai and Kae Tempest to headline the BBC Radio 6 Music Festival 2025
Today on BBC Radio 6 Music, the UK’s biggest digital-only radio station with 2.7 million listeners (Rajar Q3, 2024), Nemone (sitting in for Lauren Laverne) announced the line-up and venues for the 6 Music Festival 2025. The event is the station’s flagship annual...more
NMPA announces extensive podcast takedown action against Spotify
Notices contain over 2,500 detections of infringement on behalf of 19 NMPA publisher members The National Music Publishers' Association (NMPA) today announced the launch of an ongoing takedown initiative against Spotify for the unlicensed use of music in podcasts on its...more
Music fans invited to shape the future of live music in the UK
The first-ever Music Fans' Voice survey is now live, giving gig-goers a direct say in shaping the future of live music in the UK. Music is nothing without the fans and this survey will give audiences a chance to have their...more
Angry Mob Music Group Announces New 2025 Admin Deals
Signed Artists Include Aiko, Alto Moon, Jacob Sigman, MashBit, and Nicole Chambers Angry Mob Music Group, an independent music publisher boldly serving songwriters, composers, artists, and creatives, has announced the signing of multiple admin deals with artists Aiko, Alto Moon, Jacob Sigman,...more
Warner Music Group and Audiomack expand licensing deal, unlocking WMG catalog in more countries
Warner Music Group (Nasdaq: WMG), the global music entertainment company, and Audiomack, the music streaming and discovery platform, today announced an expanded licensing agreement covering 47 new countries. The partnership, which began in 2019 and was Audiomack's first licensing deal with...more
The Rhythm Studio Foundation Secures Funding Support from The Ed Sheeran Foundation
Vital support for the Primary Schools Workshop Programme will help expand access to music education for 1,800 children in some of West London's most disadvantaged areas. The Rhythm Studio Foundation, a West London music charity committed to enriching young lives through...more
dBs Institute of Sound & Digital Technologies announce 2025 'Industry Week' Programme at dBs Manchester Campus
Everything Everything, OneDa, Phoebe Green, Chris Hawkins & more to deliver talks, workshops and networking for Manchester's next generation of Sound, Music and Game talent Today, dBs Institute of Sound & Digital Technologies has announced the programme for the 2025 edition...more
NTIA Looks Forward To Active Role In London’s Night Time Economy Taskforce
Says Michael Kill, CEO NTIA: "As CEO of the Night Time Industries Association, I am proud to be part of London’s Night Time Economy Taskforce. This initiative comes at a crucial time, as our nightlife sector faces ongoing challenges, from rising operational...more
The Great Escape announces new spotlight show for 2025
STRAP ORIGINALS PRESENTS PETER DOHERTY | WARMDUSCHER | TRAMPOLENE + MORE WEDNESDAY 14 MAY 2025 AS TGE EXPANDS INTO WEDNESDAY WITH FOUR DAYS OF LIVE MUSIC SHOWCASES PLUS...120+ MORE ARTISTS ADDED TO 2025 LINE-UP INCLUDINGJORDAN ADETUNJI | LYNKS | THE K'S | MOIOMAN/WOMAN/CHAINSAW | THE PILL | SUNDAY (1994)MOONLANDINGZ...more
Max Richter: AI Copyright Hearing Statement
Today British composer, artist and activist Max Richter represented the arts industry by speaking at a UK evidence hearing on copyright law as it applies to the uses of copyrighted material with regards to Artificial Intelligence companies. The session was chaired...more
FLG signs alternative rock duo Greywind
FLG, the newly launched imprint of Frontiers Label Group, is thrilled to announce the signing of Greywind, the dynamic brother-sister duo from Killarney, Ireland. Dedicated to championing innovative, guitar-driven music and pushing the boundaries of modern rock, FLG aims to foster...more
Tom Poole launches Day job, a plugging and management agency
Former Kartel Music Group Promotions Director, Tom Poole, has launched national radio plugging and artist management agency day job. Poole's career in radio plugging spans 13+ years, starting at Hesso Media working on national radio campaigns for the likes of Jack...more
Sam Fender announced as Ambassador of Record Store Day UK
"ME AND THE DOG" EP TO DROP EXCLUSIVELY FOR RECORD STORE DAY ON SATURDAY 12th APRIL, FEATURING 2 BRAND NEW TRACKS Record Store Day UK is proud to announce Sam Fender as this year's official ambassador. As part of the role, Sam is...more
Wise Music appoints Dirk Lange as Managing Director of UK Rights Companies
Wise Music Group is pleased to announce the appointment of Dirk Lange to the role ofManaging Director of UK Rights Companies, including some of Wise Music's best-known brands such as Chester Music, Novello and Co, Campbell Connelly, and Sparta Florida....more
'Could You Be Loved' tops list of Bob Marley's most played tracks In 21st century
To mark the reggae legend's 80th birthday, music licensing company PPL reveals his most played tracks in the UK Bob Marley & The Wailers 'Could You Be Loved' has been named the reggae pioneer's most played track on UK radio and...more
Election for Independent Representatives on BPI Council
The BPI, the representative voice for the UK’s world-leading record companies and label businesses, today announces the names of the candidates standing for election as Independent label representatives on BPI Council. Each year, the longest-standing Independent members of BPI Council must retire...more
Warner Bros. Discovery and Cutting Edge Group form JV to own and manage WBD's iconic music rights portfolio
Warner Bros and Cutting Edge partnering to enhance the music library's value Warner Bros. Discovery Inc. (NASDAQ: WBD) and Cutting Edge Group ("CEG"), the leading specialist investor in and manager of media music rights, have partnered to create a joint venture (the...more
ReverbNation Launches Levels To Empower Independent Artists With Career Resources and Financial Support
ReverbNation (reverbnation.com), the trusted platform for independent musicians growing their careers, today announces Levels—a new, invite-only program designed to provide artists with career-building resources, financial backing, and personalized services for their creative journey. A part of BandLab Technologies, a global...more
IMPF secures second round of EU funding
Grant will continue successful 'Network for Capacity Building of European Independent Music Publishers' initiatives. IMPF has received a second substantial grant from the European Union as part of the Creative Europe Programme, which will further fund new projects designed to support...more
Wise Music Group extends partnership with musician Hania Rani
Wise Music Group is delighted to announce that Berlin-based Bosworth Music GmbH has renewed its partnership with composer, pianist & singer Hania Rani, having first begun working together in January 2021. Hania Rani is an award-winning pianist, composer, and vocalist. Her...more
BRITs Week 25: Clean Bandit reveal first wave of very special guests
Belen Aguilera, Dyo, Jess Glynne, LeoStayTrill, Lloyiso & Wes Nelson announced as first wave of 'friends' joining them on-stage Support acts announced for BRITs Week 25, delivered by DHL for War Child £5 prize draws to win tickets to all shows are...more
Apple Music kicks off Kendrick Lamar's Road to Halftime ahead of Super Bowl LIX
Tune in to the Apple Music Super Bowl LIX Halftime Show press conference for The Official Kendrick Lamar Interview on February 6 at 4pm GMT on Apple Music Apple today announced Apple Music is celebrating Kendrick Lamar's Road to Halftime with...more
IDOL Signs US Labels Mexican Summer & Dom Recs as International Division Grows
IDOL to service Mexican Summer artists Cate Le Bon, Jessica Pratt and Connan Mockasin, as well as Dom Recs’ first ever release, Twin Shadow New signings continue to drive US revenues – which have more than doubled over the last five...more
BMG acquires B612 publishing catalog, strengthening its portfolio with iconic hits from Reamonn and Glasperlenspiel
BMG is pleased to announce the acquisition of B612’s publishing catalog, further enhancing its roster with works of the German rock-pop band Reamonn and electropop duo Glasperlenspiel. The B612 catalog includes Reamonn tracks ‘Tonight’ and ‘Supergirl,’ the breakout hit that catapulted the band to international fame in 2000....more
Lemfreck, Chalk, Ruth Lyon and Harbinger among the 11 talented artists receiving the latest round of PPL Momentum Music Fund support
Artists from across England, Wales and Northern Ireland selected including recent industry award winners L E M F R E C K becomes the fourth PPL Momentum Accelerator grantee to progress career to PPL Momentum Music Fund level PRS Foundation, the UK’s...more
Polygon Live LDN announces second wave of artists
Polygon Live LDN, the UK's largest outdoor spatial audio festival, announces second wave of artists, including MAX COOPER, Cosmo Sheldrake, Kaitlyn Aurelia Smith, Weval and YÄ«n YÄ«n Previously announced: Arooj Aftab | Gold Panda | Halina Rice | Jon Hopkins |...more
Vinyl and packaging manufacturer, Key Production Group, reveals its predictions for vinyl and physical music releases in 2025
For the first time in 20 years, physical music sales have grown year-on-year, as BPI figures report a 10% increase in overall sales. Vinyl sales have now been on the rise for over 17 years, demonstrating that the so-called ‘vinyl...more
Applications open for the MMF & YouTube Music's 2025 Accelerator Programme for Music Managers
The Music Managers Forum (MMF) and YouTube Music are delighted to announce that applications for the 7th year of the Accelerator Programme for Music Managers are now open. Initial submissions can be made by video with a deadline of Monday 3rd...more
Mike Chester named General Manager of Warner Records
Mike Chester has been promoted to General Manager of Warner Records. He was most recently EVP of Promotion & Commerce. In his newly expanded role, he will add Marketing, Digital Marketing, Artist Development, and Viral Marketing to his purview in...more
JADE, Myles Smith, Shaboozey, Teddy Swims and The Last Dinner Party are first artists confirmed to perform at The BRIT Awards 2025 with Mastercard
Nominations revealed last week via digital livestream The BRIT Awards 2025 with MastercardSaturday 1st March, The O2 arena in LondonHosted by Jack WhitehallExclusively broadcast on ITV1 and ITVX The BRIT Awards 2025 with Mastercard today announce that JADE, Myles Smith, Shaboozey, Teddy Swims and...more
THE HEADLINES
Spotify reports first annual profit, subscriber numbers surge (see Business)
Lucian Grainge: "Streaming 2.0 era has arrived" (see News)
How two strangers turned around Warner (see Features)
All the Grammy winners and news (see News)
The unflattening of music (see Comment)
Tributes to Marianne Faithfull, who died yesterday (see Features)
MLC Spotify lawsuit dismissed, bundled royalties unchanged (see News)
Featured Artists Coalition announces UK Artist Touring Fund (see News)
Universal’s acquisition of Downtown Music Group - further thoughts (see Comment)
Spotify paid out $10bn to the music industry in 2024 (see Reports)
Spotify’s music team reveals its Artists To Watch in 2025 (see Digital)
How Yungblud is building a $100m business (see Features)
Universal Music Group and Spotify strike new multi-year agreement (see News)
What's the strategy behind Universal's Downtown purchase, and why are some famous indie labels so opposed to it? (see Comment)
How random, really, is Spotify’s shuffle feature? (see Features)
BRIT Awards 2025 nominations revealed (see News)
US market-share 2024: Will the status quo continue to shift in 2025? (see Reports)