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With Auto-stretch, companies can allow their customers to test-stretch every stem, sample, and loop in their library pre-purchase, greatly diversifying the marketplace's catalog for producers and creators, regardless of tempo and speed.

Supported by online music studio Soundation's new feature that automatically stretches audio to fit the project tempo, marketplaces can embed the tool to their site to accommodate customers searching for audio with a particular BPM, greatly expanding the sounds available for their use. Auto-stretch will maintain the same key as the original piece of audio, but alter the BPM to stretch and fit a project. 

"This tool greatly expands the samples, beats, and loops available to customers, enabling marketplaces to showcase a wider range of offerings without adding more audio to their site," says Soundation CEO Adam Hasslert. "Auto-stretch comes highly requested by those familiar with traditional desktop DAWs. We have combined the strongest tools into both our platform and our Embed solution for music marketplaces, with feedback from producers and a careful consideration of their needs."

Soundation has carefully assembled all the tools needed for musicians and producers to create high quality and dynamic projects, from the comfort of their own home setup. With the launch of the Auto-stretch tool, Soundation continues to provide industry grade tools, only previously available when working with a professional producer or with expensive home studio hardware and software. Producers can use Soundation and Auto-stretch to collaborate, dragging and dropping their samples into a joint project to get creative together. All samples will be auto-stretched to the project tempo, but can be manually edited, if need be.

This new tool will be available to audio marketplaces via Soundation's embeddable studio, as well as to all Soundation users mixing with their free DAW. Companies offering these marketplaces can now showcase samples or allow users to test on a real DAW before purchase.

"Those using Soundation Embed will show off the full scope of their catalog and make it available for users interested in sampling or purchasing a piece of audio," adds Hasslert. "There's nothing like this out there yet, and we're thrilled to help these marketplaces realize the full potential of their catalog for customers."

Companies interested in Auto-stretch can reach out to the Soundation team at sales@soundation.com for beta access.
 

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05 Feb 2025 | Press release

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05 Feb 2025 | Press release

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05 Feb 2025

  • Spotify reports first annual profit, subscriber numbers surge (see Business)

04 Feb 2025

  • Lucian Grainge: "Streaming 2.0 era has arrived" (see News)

03 Feb 2025

  • How two strangers turned around Warner (see Features)

  • All the Grammy winners and news (see News)

31 Jan 2025

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  • Tributes to Marianne Faithfull, who died yesterday (see Features)

30 Jan 2025

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  • Featured Artists Coalition announces UK Artist Touring Fund (see News)

29 Jan 2025

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28 Jan 2025

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27 Jan 2025

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24 Jan 2025

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  • BRIT Awards 2025 nominations revealed (see News)

23 Jan 2025

  • US market-share 2024: Will the status quo continue to shift in 2025? (see Reports)