Sony Music Entertainment (SME) today announced the appointment of Kevin Foo as Managing Director for Southeast Asia (Philippines, Indonesia and Thailand), effective immediately. In this role, Foo will oversee some of Southeast Asia’s fastest growing music markets, leading SME’s efforts to drive growth, champion artist development, and deepen engagement with audiences across these key countries.

Based in Singapore, he will report to Shridhar Subramaniam, President, Asia and Middle East, Sony Music Entertainment. In his new role, Foo will lead a well-established and dynamic team, including the General Managers of Indonesia, Thailand, and the Philippines, as well as the Vice President of International Marketing for Southeast Asia, who will report directly to him.

Foo, who previously served as Managing Director of RCA Records Greater China and General Manager of SME Taiwan, brings a track record of leadership and passion for the music industry. In Taiwan, one of the company’s most mature markets, he demonstrated a forward-thinking approach to artist collaboration, industry growth and social justice issues. 

During the global COVID-19 pandemic, he orchestrated an ambitious cross-border collaboration that united 15 artists from eight countries under the SME label. The project supported Taiwanese singer-songwriter Eric Chou’s charity initiative and showcased the power of music as a force for good, which brought together Asian superstars like Ben & Ben, Fatin and Sezairi.  

Prior to Sony Music, Foo owned and operated one of Singapore's largest studios (Beep Studios), co-founded and ran indie label Umami Records and a managed artists including Linying, Charlie Lim, Evanturetime and The Steve McQueens with his artist management company Foundation Music. 

“Kevin has a unique ability to connect artists, markets, and audiences in ways that drive both commercial and cultural impact,” said Shridhar Subramaniam, President Asia and Middle East.  “His deep understanding of the region, coupled with his passion for artist development, makes him an ideal leader to shape the next phase of our Southeast Asia strategy.”

“I am honoured to take on this new role and look forward to building on SME’s strong foundation in the region,” saidKevin Foo, Managing Director for Southeast Asia (Philippines, Indonesia and Thailand), Sony Music Entertainment. “This is an exciting time for music in the region as we see local music like P-pop, Dangdut and T-pop expand its reach internationally. I hope to work with our incredible artists and teams to create new opportunities, amplify voices, and shape the future of music here.”

Foo’s appointment underscores SME’s commitment to strengthening its footprint in one of the world’s most dynamic music markets. With Southeast Asia’s digital-first audience driving new trends in music consumption and fan engagement, Foo’s appointment will help advance SME’s strategic vision for the region, fostering new talent and pioneering new ways to connect audiences with artists’ music, all the while creating a substantial local music ecosystem.