SonicKey enables all music in the world to be identifiable, referenceable and trackable with 100% accuracy 14 Jul 2021
New platform is free to use at the point of delivery for artists and rights holders
SonicData platform operates at a fraction of the cost of existing technologies, integrates with SVOT MetaData
A Grammy Award winning music producer and the former CEO behind the Guitar Hero and Grand Theft Auto video games franchises today confirmed the delivery of the world’s first 100 percent accurate, completely inaudible music identification technology. SonicKey has completed a year of testing and is now starting commercial trialing in North America and Europe.
The SonicKey enables all music to be uniquely identifiable, referenceable and trackable with 100 percent accuracy to any version, stream, edit, cut, language, performance or distributed copy across broadcast, social media, video sharing and in-venue use.
SonicKey will be free to encode for all rights holders and artists. It operates at a fraction of the cost of existing technologies. It can be encoded at any point in the music’s journey, including in realtime at the point of delivery as SonicKey was designed to work with streaming platforms. Each SonicKey is unique.
“SonicKey changes the royalty and reporting landscape for every artist and rights holder as current technology is not fit for purpose,” said Kelly Sumner, Chairman of SonicData. Sumner enjoyed significant global success in music and video gaming bringing the Guitar Hero and Grand Theft Auto franchises to market.
“SonicKey can enable an end to unpaid royalties, late payments, no payments, poor reporting, the use of incorrect metadata and a reliance on platform owners’ limited reporting. By understanding the information, you can begin to create a better relationship with the platform, the consumer and the value chain, much like the video games industry is able to do.”
He added: “Technology has changed the way music is accessed used and shared. It has changed music’s availability on so many platforms. But with this has come a myriad of problems. SonicKey makes music identifiable, referenceable and trackable. Globally, 24 hours a day, delivering realtime live data to a collection agency - and the rights holder - which is 100 percent accurate. This delivers the speed and efficiencies that the music industry demands.”
The platform enables every piece of music to be uniquely tracked, reported and monetised on any platform against a single version of the truth (SVOT) metadata record controlled by the host collection agency. SonicKey delivers a rich set of user data and analytics for royal reporting and commercial strategy and planning. All SonicKey tracking is managed by the Sonic StreamReader. A StreamReader can only detect specific SonicKeys to which rights are owned. A rights holder or artist can enable as many or as few StreamReader licences as is required, enabling full transparency .
Simon Gogerly, who won a Grammy for his work with U2, invented the core audio technology behind the algorithms. “This is about payment for every play,” said Gogerly. “I created the SonicKey in a professional studio environment in order that we created a solution for the music industry by the music industry; the most important thing is the music.
“My motivation was creating full transparency and empowering the rights holder following a long history of not being paid myself and seeing too many artists, producers and other creators being paid incorrectly or not at all as well as incredibly slowly. There were no efficiencies and little desire for anything to change.”
Gogerly added: “This situation has only been exacerbated by the emergence and power of social media and video sharing platforms.”
At the same time SonicData also announced SonicVenue, an in-venue device able to detect SonicKeys. The SonicVenue device fits into any plug socket and detects music played in any venue (bars, clubs, gyms, restaurants, retail etc.). It sends SonicKeys and fingerprint enabled data directly to country collection agencies and rights holders via SonicData’s global StreamReader monitoring platform. SonicVenue does not record any sound in venues so has no privacy issues, it is inexpensive to deploy and operate. It is hoped that SonicVenue will enable venues to pay the music they use, making payment for music a Utility service.
For collection agencies and the reporting channel, a digital system based on tracking a SonicKey directly through the Sonic StreamReader changes the model for PROs and CMOs, enabling efficiencies and a transition to an automated collection model.
SonicData also confirmed it can facilitate friction-free integration of its platform into accounting and royalty systems delivering significant efficiency and more value and money to members and rights holders.
SonicData’s patented technology is an algorithm that adapts to any sound, identifying and understanding its frequency and harmony. This means that the SonicKey becomes part of the underlying sound of any music or content in which it is encoded. SonicKey is inaudible watermarking. Because it was designed to work with streaming platforms, It is fast and performant and through SonicData’s cloud based solutions can encode millions of songs in just a few hours.
It works with any and all sound and is 100 percent accurate with mixed audio and voice over. It can be integrated easily alongside existing technologies currently in use. It is Identifiable within seconds and is compatible with over 80 industry audio and video file formats. It is extensively tested DA/AD conversion, file format conversion and post production. SonicKey can operate in both hardware and software.
SonicData is also delivering variable SonicKey lengths. The 11-digit free to encode SonicKey will be supported by variable Key lengths for vertical markets, promotions, sales and other initiatives across a catalogue’s use.
SonicData's mission is to enable, understand and track all the world's music and audio content from creation to consumption.
NEWS & PRESS
Gareth Mellor Promoted to SVP, Global Marketing & Communications at Downtown Music
Follows the appointment of Molly Neuman as President of CD Baby and alignment of the Downtown group under a single operating company Downtown Music today announces the promotion of Gareth Mellor to SVP, Global Marketing & Communications. UK-based Mellor will oversee the...more
The Circuit Group Announces UK Expansion, Forms Joint Venture with CTRLFRK to Launch Circuit Management
James Sutcliffe Appointed CEO/President to Lead The Circuit Group UK The Circuit Group, the new enterprise led by some of the most respected artist managers in the world to build business opportunities around artists’ intellectual property, today announced their expansion into...more
EU Copyright Directive & Article 17 Completed - ICMP comments
Landmark Law Addresses 'Value Gap' of Online Music Transposing the EU Copyright Directive into the 27 national laws across Europe is complete today as it enters into force in Poland, the last remaining EU Member State. This vital law affects every...more
Music Venue Trust announces full programme for tenth anniversary edition of Venues Day
Steve Lamacq to Give Keynote Address Remaining Tickets on Sale Now Music Venue Trust (MVT) has announced that a limited number of remaining tickets for its 10th annual Venues Day event, which will take place at Woolwich Works, London on Tuesday 8th...more
'Operation 404' continues to tackle infringing music services in Brazil and Paraguay
Ongoing anti-piracy campaign, ‘Operation 404’ – supported by IFPI - has completed its seventh round of actions, this time tackling infringing music services in Paraguay and Brazil. Operation 404 continues to be one of the largest campaigns of its kind in...more
New music collaboration platform Ampollo launches
Partnership Agreements with BIMM, The Royal Academy, Pirate Studios and others announced A groundbreaking new platform that will allow artists, songwriters and producers at all levels to practice, record, collaborate, network and drive revenue has been unveiled. AMPOLLO was co-founded by CEO...more
MMF reveal four new board members at 2024 AGM
Marit Berning, Paul Smernicki, Shaurav D’Silva and Tania Lee are newly elected to the board. Sandy Dworniak is reelected Paul Craig and Kwame Kwaten step down as Chair and Vice-Chair. New Chair and Vice-Chair to be announced in early October following...more
Music Tectonics Announces Finalists in its Swimming with Narwhals Startup Competition
Four music tech movers and shakers have been selected as finalists to pitch at the Music Tectonics Conference in Santa Monica, CA, October 22-24, 2024. Every year, early-stage startups apply to Music Tectonics’ Swimming With Narwhals Pitch Competition for a chance...more
Music Mudder 2024 raises over £75,000 for Nordoff and Robbins Music Therapy
Music Mudder 2024, the unique music-inspired endurance event organised by leading talent agency Wasserman Music, in partnership with music therapy charity, Nordoff and Robbins, raised over £75,000 and counting for the charity, leaving more than 500 music industry peers covered in...more
Full line-up and more tickets announced for Womex 24 global music festival
1-Night Venue Passes now on sale alongside full Festival Passes Manchester icon DJ Paulette to host Opening Night Concert Manchester Music City, host partner for this year’s WOMEX (Worldwide Music Expo), is excited to announce the full music and film line-up for WOMEX...more
EarthSonic Record Label, Sound Archive & Events Series Launches
Upcoming Releases and Projects Feature Bicep, Brian Eno, Coldcut, Kate Simko, Martyn Ware, Matthew Dear, Osunlade Alongside Indigenous Artists ãssia ghendir, Juliette Motamed, OKI, Talitnnite Ouaouani & Vivian Guyrá Partners include A2IM, AFEM, BBC, Beatport, The Outernet, PRS Foundation, Roland and...more
David Bowie's last ever UK gig voted
ISLE OF WIGHT FESTIVAL GOERS PICKED BOWIE’S 2004 PERFORMANCE OVER PREVIOUS ICONIC HEADLINERS David Bowie’s performance at the Isle of Wight Festival in 2004 was revealed as the winner of a fan-voted poll last night. The announcement was made at the launch of Experience...more
Candy Crush Saga Teams Up with Kimbra, TOKiMONSTA, and Laszewo to Drop New Beats
â— The hot new tracks mix and sample the game’s iconic sounds to inspire the nation to rediscover play â— Follows new research suggesting adults have lost touch with their playful side and feel guilty about spending time for fun...more
Saving the music industry - Liberal Democrats pass national policy
On Monday 16th Sept at their National Conference the Liberal Democrats have passed national policy calling for a Fair Deal for Musicians. The Liberal Democrats are calling on all politicians to work together with the music industry to save the...more
Believe UK signs Craig David in worldwide artist services deal
Craig David has sold over 15m albums worldwide. Deal covers a new album set for 2025. The UK office of Believe, one of the world’s leading digital music companies, has signed Craig David in a worldwide artist services deal. The deal covers a...more
BRITs - 2025 date & chair details
Primetime evening slot on Saturday 1st March 2025 Broadcast live exclusively on ITV1 and ITVX Damian Christian serves his third year to oversee as BRIT Committee Chair The BRIT Awards 2025 with Mastercard today announces that next year’s event will return once again in a Saturday...more
SoundCloud's New Release Notifications Mean You'll Never Miss the Latest Music From the Artists You Follow
With over 400M+ tracks from 40M+ creators, keeping track of the newest releases from your favorite artists on SoundCloud can be difficult. That’s why we’re introducing new release notifications to better connect artists and fans, making sure the latest releases are never...more
Artone acquires D2C music retailer Townsend Music
MOVE GIVES ARTONE COMPLETE END-TO-END SOLUTION FOR GLOBAL PHYSICAL MUSIC MARKET Artone announces its acquisition of UK-based global D2C e-commerce music retailer and distributor Townsend Music. The acquisition creates the most comprehensive end-to-end solution for physical products in the music industry. By joining Artone’s...more
UD's flagship event, Industry Takeover, reveals full September line-up featuring first time collaborations with BBC Music and V&A East
The four-day programme includes an In Conversation with Mercury Prize nominee BERWYN and the first ever live recording of Ben Wynter’s “Be Unstoppable” podcast The National Youth Music Organisation (NYMO), UD, which brings communities together around Black music and Black music...more
Frontiers Label Group announces new Imprint FLG snd signing of Skunk Anansie
FRONTIERS LABEL GROUP ANNOUNCES EXPANSION WITH NEW IMPRINT ‘FLG’ AND MAJOR SIGNING OF ICONIC BRITISH ROCK BAND SKUNK ANANSIE Frontiers Label Group is thrilled to announce a significant expansion with the launch of new imprint, ‘FLG’, highlighted by the major signing...more
Hipgnosis has promoted Sara Lord to Chief Creative Officer
Hipgnosis has promoted Sara Lord to Chief Creative Officer, leading Hipgnosis’ overall engagement with the creative industries to elevate collaboration with the company’s catalogue of iconic songs. Sara originally joined Hipgnosis in the spring of 2023 as EVP Content. In her...more
2024 Mercury Prize boost for English Teacher
WINNING ALBUM ‘THIS COULD BE TEXAS’ RE-ENTERS OFFICIAL ALBUMS CHART TOP 40 FOLLOWING A 1,073% RISE IN SALES AND STREAMS SHORTLISTED ARTISTS AND THEIR ALBUMS OF THE YEAR ALSO SEE BENEFIT UK record labels association the BPI, which organises the Mercury Prize, today reports...more
Nettwerk bolsters UK label team with key hires
Nettwerk Music Group hires Katie Graham as Director, Catalogue Marketing and Development and Ruth Wyatt as Director, Sync for UK & Europe. Nettwerk announces two further key additions to bolster the growing UK label team, building on the continued successes, and commence...more
War Child UK Announce Details of Their 'Women in Music and Creative Industries Panel Day'
Support Acts Confirmed For Intimate Live Shows In Support of War Child UK’s ‘Day Of The Girl’ Campaign’ With YouTube Music As part of War Child UK’s ‘Day Of The Girl’ Campaign With YouTube Music, the specialist charity has today announced further details...more
The Great Escape announces First Fifty live shows
FIRST FIFTY, THE LIVE LAUNCH OF THE GREAT ESCAPE 2025, RETURNS TO EAST LONDON ON 13 NOVEMBER 2024 INCLUDING PERFORMANCES FROM: LUVCAT | BRÒGEAL | RUBII | CHLOE SLATER | THE ORCHESTRA (FOR NOW) | KONYIKEH | BETTY | RAY BULL +...more
First 40 acts announced for ESNS25
Baby Lasagna, Käärijä, LUVCAT, María José Llergo, MRCY, okgiorgio, Personal Trainer, YAMÊ, Zimmer90, and more are confirmed for ESNS 2025. Delegate Passes are available now at a Medium rate at ESNS.nl ESNS (Eurosonic Noorderslag), the key exchange for emerging European music, announces the first...more
Warner Chappell signs Will Manning
WARNER CHAPPELL SIGNS WILL MANNING Warner Chappell Music UK, part of the music publishing arm of Warner Music Group, has signed a global publishing deal with award-winning broadcaster producer and songwriter Will Manning. Manning began his career as a DJ when he...more
Meet Feeture, the Platform that Unleashes Hassle-Free Dream Collabs
Artists can join Feeture's waiting list to be the first to get access to a world of easy, inspiring collaboration with talented vocalists and artists. Feeture (feeture.com) has set out to transform how independent music gets made by turning features, a vocal performance...more
Kaz Kobayashi to step down as President and CEO of Warner Music Japan
Respected exec to move on after 10 years in the role Respected industry veteran Kaz Kobayashi is preparing to step down as President and CEO of Warner Music Japan later this year after serving in the role for the last 10...more
TikTok rules the charts: every fourth hit goes viral first on TikTok
A new music analysis from TikTok shows that more than one in four songs in the German top 100 single charts in 2023 were first successful on TikTok, including hits from Ayliva, Luciano, Ski Aggu and international stars such as...more
THE HEADLINES
Do albums still matter, and which artists should be releasing them? (see Analysis)
Warner targets ‘a new dynamic structure’; layoffs underway at Atlantic (see Business)
Quarter of 2023's biggest songs on the German chart first found success via TikTok (see Analysis)
Streaming’s growth plan in the connection economy (see Opinion)
Universal Music predicts profits will grow 10% every year for the next four years (see Business)
ATC Group launch transatlantic music promotions company Circa (see News)
Spotify says it paid 1% of a $10m streaming fraud scheme’s royalties — so where did the other 99% come from? (see Digital)
Spotify looks to pay video creators to put shows on platform; launches interview series (see Digital)
Can Labour revitalise the UK’s creative industries? (see Comment)
IFPI releases inaugural Music In The EU report (see Reports)
WME's Lucy Dickins interviewed (see Features)
SoundCloud CEO Eliah Seton interviewed (see Features)
Industry presses government to solve post-Brexit limits on touring (see News)
Revealed: the touts offering Oasis tickets (see Features)