Music tech startup, PEEX, announces partnership with Music Managers Forum (MMF) 28 Aug 2018
PEEX becomes associate member of MMF
PEEX's patented and ground-breaking technology allows concert goers to customise and personalise their live music experience - via augmented audio reality
PEEX, a new and revolutionary music tech startup which allows concert goers to experience live music like never before, today announces a brand new partnership with Music Managers Forum (MMF) - the world's largest professional community of music managers. Designed to improve the connection between fans and artists in new ways, PEEX, now joins MMF's associate programme to work more closely with the music industry and introduce its revolutionary technology that will provide fans with an incredible superior audio quality experience within live music.
MMF represents the world's largest professional community of music managers. Its membership comprises of more than 520 UK-based managers with global businesses, plus a network of over 2,000 managers globally.
As an Associate Members, PEEX will work closely with these businesses and the artists they represent. It will allow for an opportunity for PEEX to introduce its offering to music managers that will provide new commercial opportunities, and overall, enhance the live music experience for fans. PEEX joins an array of existing MMF Associate members such as Spotify, Google, Deezer, SoundCloud, and many more.
Diid Osman, Director of Artist & Label Relationsat PEEX, said: "We're excited to partner with the MMF as it allows us to directly engage with the artist management community with what PEEX has to offer. As a former manager myself, I appreciate that anything which enhances the live music experience for fans and drives new artist revenues in the live space is to be welcomed. And this is what makes us confident of the PEEX proposition to management and their charges."
Annabella Coldrick, Chief Executive, Music Managers Forum, said: "The MMF's Associate programme enables the world's leading music and technology businesses to interact closely with our membership, and to drive innovation and growth in the music sector. The PEEX LIVE technology looks hugely exciting, and I'm delighted to welcome them onboard."
PEEX is set to make live music more interactive and personalised. Its PEEX LIVE offering enables music fans to create their own enhanced five channel mix of the live concert sound, whilst remaining truly immersed in the energy of the performance - via its wearable technology, the PEEX rX, and easy-to-use app. The PEEX LIVE experience allows fans to experience the highest quality audio wherever they are in the venue and create their own perfect mix of the live concert sound - in real time.
After years of development and testing at over 60 live shows with A-list artists and over 15 major venues in the US and Europe, PEEX is now launching in the UK, US and Europe, creating the ultimate personalised music format for new and past live shows.
For more information, please visit: https://www.peex.live.
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THE HEADLINES
The music industry wants solutions. But do listeners see problems? (see Comment)
The next generation of independent music tastemakers (see Features)
BPI survey confirms music consumers believe human creativity is fundamental to music (see Reports)
Eight UK cities join forces for 'Music Fans Voice' survey (see Reports)
Did the Spotify 1,000 stream rule cost artists $47m?
Meet the editors crafting some of Spotify’s top playlists (see Features)
Two Guardian music writers spent a week assessing the limits of living with and without Spotify (see Features)
Ruth Barlow of AIM and Beggars Group on UMG, Downtown and why she believes ‘regulators must act’ (see Comment)
Jack Dorsey says it’s time to ‘delete all IP law’ — and Elon Musk agrees — amid continued AI training debate (see News)
Viagogo's anti-consumer practices show why only a price cap can stop law-breaking ticket touts (see News)
Q1 album chart suggests 2024's issues presenting new British music continue (see Comment)
Spotify responds to Kate Nash criticism with £500k payout claim (see News)
Fandom reciprocity: Why sustaining a community requires give and take (see Comment)