Katrancha to lead creative efforts to unlock the full value of Downtown’s publishing catalog and bolster sync expertise on behalf of Downtown Music Publishing

Downtown Music Publishing (DMP), the preferred music publishing partner for some of the world’s most beloved songwriters, storied catalogs, and emerging artists, today announced the appointment of Jedd Katrancha as Chief Creative Officer.

In this new role, Katrancha will spearhead the division’s creative strategy, overseeing A&R, business development, and sync (both creative and licensing), which he has led since becoming Downtown’s first hire under founder Justin Kalifowitz in 2007. Leading a global team, Katrancha will continue to cultivate new opportunities that maximize the potential of Downtown Music Publishing’s catalog across both emerging and established channels and markets, ensuring increased exposure and revenue for Downtown’s clients.

By aligning A&R, sync, and business development, Katrancha’s team will continue to leverage its creative expertise and market insight to secure new signings and elevate DMP’s growing catalog through close collaboration and strategic sync placement.

“As Downtown continues to push the boundaries of creative innovation, Jedd’s leadership has always been about keeping music at the heart of everything we do,” said Emily Stephenson, President of Downtown Music Publishing. “His dedication to fostering and executing impactful creative strategies for our artists and business clients has strengthened Downtown’s reputation as a leading force in global music publishing.”

Katrancha’s creative leadership will prioritize strategic partnerships that unlock further potential across the division’s vast and diverse catalog, including iconic works from legacy

catalogs such as John Lennon, Miles Davis, Bruce Hornsby, and Anthony Newley, as well as notable recent signings such as Colbie Caillat, Josh Ramsay, Bruce Hornsby and Peso Pluma.

The announcement follows a series of significant sync placements orchestrated by Downtown Music Publishing across advertising, global sporting events, blockbuster trailers, hit television series, and iconic video games, including:

• ●  Gene Wilder’s unforgettable rendition of “Pure Imagination” for Adobe’s global campaigns;

• ●  Perry Como’s “Round and Round” in Lindt Chocolate’s 2024 Super Bowl commercial;

• ●  DJ Snake & Peso Pluma’s “Teka” for Major League Soccer’s Apple promo;

• ●  Daft Punk’s “Harder, Better, Faster, Stronger” for the trailer of Dog Man;

• ●  John Sebastian’s “Welcome Back” for Call of Duty: Warzone,

• ●  Bruce Hornsby’s “The Show Goes On’ for FX’s The Bear

  “Downtown’s catalog is a living, breathing body of art, and our team’s goal is to find fresh, creative ways to bring it to more people,” said Jedd Katrancha, Downtown Music Publishing’s Chief Creative Officer. “This means staying ahead of industry trends and connecting with listeners in meaningful, unexpected ways.”

  Katrancha’s move to Chief Creative Officer comes as Downtown continues to strengthen its global platform, which supports over 4 million creators and 5,000 businesses in more than 150 countries. His expanded role reflects the company’s focus on creative services and sync innovation to generate new opportunities and revenue streams for its catalog of over 50 million music assets.