YolanDa Brown unveiled as Artist Ambassador for Independent Venue Week 2025
29 October 2024 - Press release
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The acclaimed saxophonist - and now venue owner - will champion the UK’s annual celebration of independent venues when it returns between 27th January and 2nd February 2025
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YolanDa will play a special show, celebrating the music of Bob Marley, at her Soul Mama venue on Saturday 1st February
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More than 200 venues around the UK are expected to take part in IVW25, hosting a huge range of music and other live events - including some truly special headline shows
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Artists already confirmed to perform over the week include Ibibio Sound Machine, Gilles Peterson, The Bug Club, Dodgy, The Blockheads, C Duncan, Lizzie Esau + Dirty Blonde, and Do Nothing
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Gabby Chelmicka, formerly at Robbie Williams’ management company, joins the IVW team as Head of Operations and Partnerships
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Confirmed partners for IVW25 include Arts Council England, Beavertown, TuneCore, PPL, Rockbox and the Welsh Government via Creative Wales
@IVW_UK (Twitter and Instagram) @independentvenueweek (Facebook)
#IVW25
Independent Venue Week (IVW), the UK’s annual 7-day celebration of independent music and arts venues and the people that own, run and work in them, will return next year from January 27th to February 2nd 2025.
Our Artist Ambassador for IVW2025 is the acclaimed jazz musician, broadcaster, philanthropist and author YolanDa Brown OBE DL, who this year opened a new independent music venue and restaurant, Soul Mama, based in Stratford, London.
IVW encourages music fans to get on the good foot, and start the new year by buying a ticket and attending a live show. Over the course of the week, independent venues come together with artists, promoters, agents, record labels and media to create a unique series of special live events across the UK to highlight and celebrate the work these venues do year-round.
By doing so, local communities can celebrate these special places with thousands of artists playing hundreds of shows in villages, towns and cities all around the UK.
In 2024, more than 200 venues took part, hosting over 800 events.
We are beyond excited to welcome YolanDa Brown as IVW’s Artist Ambassador for 2025.
A musician, first and foremost, YolanDa is widely acknowledged as the UK’s premier female saxophonist. Her albums April Showers, May Flowers (2013) and Love Politics War (2017) have topped the UK Jazz Charts, while she was also the first artist to win a “Best Jazz” MOBO award over two consecutive years. An acclaimed live performer, YolanDa has toured with legends including The Temptations, Billy Ocean and Jools Holland, and collaborated extensively with the likes of Dave Stewart, Kelly Jones and Rick Astley.
As a broadcaster and educator, YolanDa has made great strides to bring music to new audiences, notably with her BAFTA-nominated CBeebies series YolanDa’s Band Jam, a weekly Saturday show on Jazz FM, and a weekly classical music show on Magic Classical, alongside numerous other radio and TV projects, including regular appearances as co-presenter on BBC Radio 4’s Loose Ends.
She is currently composing music for the iconic Sesame Street, animated series called Bea’s Block on Sky Kids, as well as the Netflix Series CocoMelon Lane.
YolanDa is also a respected spokeswoman and industry voice, currently serving as Chair of the BPI (Brit Awards, Mercury Prize), as an ambassador for the King’s Trust and the London Music Fund, as a trustee of the PRS Foundation, on the National Council at Arts Council England and a board member London Philharmonic Orchestra. She is also a trustee of Independent Venue Community, the new charity established by Independent Venue Week in 2024.
A former Chair of leading music charity Youth Music, YolanDa was awarded an Honorary Doctorate by the University of East London and became an Honorary Fellow of the Royal Northern College of Music.
In 2023, she received an OBE for services to music, music education and broadcasting.
And to this long, long list of achievements, another hat can now be added: independent venue owner.
Following a record-breaking crowdfunding campaign, YolanDa opened Soul Mama earlier this year - a brand new live music venue and restaurant in Stratford, London.
The line up so far has been eclectic from the likes of Mica Paris, Omar, Bill Laurance from Snarky Puppy and Yellowjackets. Upcoming shows at Soul Mama include emerging artists such as All Day Breakfast Cafe, Jon Onabowu and special exclusive intimate performances from artists you wouldn’t usually see, so up close and personal - including Katherine Jenkins, Raul Midón and many more to be announced.
YolanDa will play a special IVW show at the venue on Saturday 1st February, when she will perform her new show "Bob Marley Songbook”, in celebration of what would have been Bob Marley's 80th birthday year. Other IVW shows at Soul Mama include Omar Puente Charanga Sextet (January 31st) with more to be announced.
Previous IVW Artist Ambassadors have included 2024 Mercury Prize winners English Teacher, as well as Wet Leg, beabadoobee, Philip Selway, Arlo Parks, Anna Calvi, Wolf Alice, Nadine Shah, Colin Greenwood, Adrian Utley and Novelist.
Sybil Bell, IVW Founder and CEO:
“We’ve been incredibly fortunate to have a really broad range of IVW Ambassadors over the years including those at the start of their careers to household names, as well as a wide range of genres. This year, with YolanDa, we’re honoured to not only have such an accomplished musician but also an esteemed industry figure and new venue owner.”
“Many of YolanDa’s fans and followers will be new to Independent Venue Week and it’s incredibly exciting for us to bring a new audience to our celebration and share some wonderful stories of our amazing community.”
YolanDa Brown OBE DL:
“Independent venues are, and will always remain important to the music ecosystem. They are the heartbeat of the live experience, not just for artists but for audiences as well. Within these intimate spaces, countless stories are told - some songs and performances may never transcend the walls, yet they leave a lasting mark, offering hope, joy, inspiration, and sometimes even tears. These venues are the breeding grounds and an important outlet for creativity and expression. As a new venue owner, it is important to have more diversity in music venue ownership in order to create a platform for new stories to be told.”
To date, 149 venues have already confirmed to participate in #IVW25 - with over 200 expected to sign up by the deadline of December 6th 2024. Of those, six are located in villages, 38 in towns and 70 in cities, all supported by a network of IVW reps in every region and nation across the UK.
In addition to Soul Mama, there are also 23 other venues who will take part in IVW for first time, including:
Artisan Tap, Stoke-on-Trent
Billy Bootleggers, Nottingham
Dingwalls, London
DIVE, Wolverhampton
Full Of Noises, Barrow-in-Furness
Granary Arts Cafe, Nantwich
Hangover Hill, Poole
Hootananny Brixton, London
Jacaranda Baltic, Liverpool
Paradise Palms, Edinburgh
Pocklington Arts Centre, York
Saltbox, Nottingham
The Boat Shack Cafe, Bromsgrove
The Drill, Lincoln
The Garibaldi Hotel, Northampton
The Hallamshire Hotel, Sheffield
The Hive, Edinburgh
The Love Inn, Bristol
The Old Cold Store, Nottingham
The Studio, Nantwich
The Vinyl Whistle, Leeds
The White Room Music Café, Co Durham
Walthamstow Trades Hall, East London
New shows will also be added regularly and presented on the IVW website.
Artists already confirmed to appear during the week include Ibibio Sound Machine, The Lounge Society, Gilles Peterson, The Bug Club, Dodgy, Heavy Lungs, The Blockheads, C Duncan, Lizzie Esau + Dirty Blonde, E L U C I D, Avalanche Party, Do Nothing and Utah Saints, demonstrating the rich diversity of programming IVW venues offer.There are also comedy nights and documentaries and there will bemany more shows announced in the weeks leading up to January 27th, including some truly special headline events.
Since 2014, more than 1m tickets have been sold for IVW events.
To help make 2025 our most successful event yet, IVW are also delighted to welcome Gabby Chelmicka to the team as Head of Operations and Partnerships.
With over 25 years’ experience of working in the creative industries, Gabby played a key role in Robbie Williams’ management for over 10 years and was integral in the organisation of his early tours, including his seminal gigs at Slane Castle in 1999 and his Knebworth gigs in 2003. She was co-Executive Producer on the 2023 Netflix series, Robbie Williams.
Since moving back to her hometown of Bristol in 2009, Gabby has worked on a wide range of projects and events. She has been Music Business lecturer at BIMM, spent 3 years working for Arts Council England, played a key role in events including Glastonbury and Banksy’s Dismaland as well as mentoring young people on various talent development programmes across the South West.
IVW would be impossible without outside support, and we can also confirm today that Arts Council England, Beavertown, TuneCore, PPL, Rockboxand the Welsh Government via Creative Wales will all be official partners in 2025, helping us to deliver a truly nationwide event.
Claire Mera-Nelson, Director, Music, Arts Council England said:
"Independent venues - and the people that run them - are vital to the UK's music scene. It's in these dynamic spaces that many artists find their first audiences, share their passion with fans and develop their creative skill. Arts Council England is proud to be a lead funding partner of Independent Venue Week and I look forward to an exciting event in 2025!"
With venues already registered from Aberystwyth (Bank Vault), Cardiff (Tramshed & The Globe), Port Talbot (Afan Ales), St Davids (Grain) and Swansea (Tŷ Tawe) Minister for Creative, Jack Sargeant, said:
"Creative Wales is excited to be a prominent supporter of this year’s Independent Venue Week and to see Welsh venues taking part in an event that shines a light on the vital role independent venues play in shaping our music landscape.
“These venues are where communities can come together through a shared love of live music and discover new talent - what an opportunity we will all have to support and celebrate their importance during IVW."
The full list of venues signed up is as follows:
Venue |
Place |
Region/Nation |
Aces & Eights |
London (North) |
London |
Afan Ales |
Port Talbot |
Wales |
Albert's Shed Shrewsbury |
Shrewsbury |
West Midlands |
Alfie and Fin's |
North Shields |
North East |
AMP Studios |
London (South) |
London |
Artisan Tap |
Staffordshire |
West Midlands |
Arts Bar Baltic |
Liverpool |
North West |
Arts Bar Hope Street |
Liverpool |
North West |
Belgrave Music Hall |
Leeds |
Yorkshire and Humberside |
Billy Bootleggers |
Nottingham |
East Midlands |
Brudenell Social Club |
Leeds |
Yorkshire and Humberside |
Bush Hall Music |
London (West) |
London |
Café 1001 |
London (East) |
London |
Cambridge Junction |
Cambridge |
East of England |
Chaplin's & The Cellar Bar |
Dorset |
South West |
Dingwalls |
London (North) |
London |
Disorder |
Manchester |
North West |
Dive |
Wolverhampton |
West Midlands |
Drummonds |
Worcester |
West Midlands |
Faith In Strangers |
Margate |
South East |
Full of Noises |
Barrow, Cumbria |
North West |
Future Yard CIC |
Birkenhead |
North West |
Gosforth Civic Theatre |
Gosforth |
North East |
Granary Arts Café |
Cheshire |
North West |
Gullivers |
Manchester |
North West |
Half Moon Putney |
London (South) |
London |
Handyman Bar and Brewery |
Liverpool |
North West |
Hangover Hill |
Dorset |
South West |
Hare and Hounds |
Kings Heath |
West Midlands |
Headrow House |
Leeds |
Yorkshire and Humberside |
Heartbreakers |
Southampton |
South East |
HERE at Outernet |
London (Central) |
London |
Hootananny Brixton |
London (South) |
London |
Hotbox Live |
Chelmsford |
East of England |
Hyde Park Book Club |
Leeds |
Yorkshire and Humberside |
Independent |
Sunderland |
North East |
Jacaranda Baltic |
Liverpool |
North West |
John Peel Centre for Creative Arts |
Stowmarket |
East of England |
Just Dropped In Records |
Coventry |
West Midlands |
Komedia |
Bath |
South West |
KU Stockton |
Stockton-on-Tees |
North East |
Lafayette |
London (Central) |
London |
Leith Depot |
Edinburgh |
Scotland |
MacArts |
Galashiels |
Scotland |
Marine Theatre |
Lyme Regis |
South West |
McChuills Music Bar & Venue |
Glasgow |
Scotland |
Morocco Bound |
London (South) |
London |
NE Volume Music Bar |
Stockton-on-Tees |
North East |
New Century |
Manchester |
North West |
North Street Social |
Wolverhampton |
West Midlands |
Northern Guitars |
Leeds |
Yorkshire and Humberside |
Northern Quarter |
Huddersfield |
Yorkshire and Humberside |
Norwich Arts Centre |
Norwich |
East of England |
Oh Yeah Music Centre |
Belfast |
N. Ireland |
Old Bakery Studios |
Truro |
South West |
Old Woollen |
Leeds |
Yorkshire and Humberside |
Omeara |
London (Central) |
London |
Oporto |
Leeds |
Yorkshire and Humberside |
Paper Dress Vintage |
London (East) |
London |
Papillon |
Southampton |
South East |
Paradise Palms |
Edinburgh |
Scotland |
Peckham Levels |
London (South) |
London |
Pocklington Arts Centre |
York |
Yorkshire and Humberside |
Polar Bear Music Club |
Hull |
Yorkshire and Humberside |
Pound Arts Centre |
Corsham |
South West |
Rebellion |
Manchester |
North West |
Retro |
Manchester |
North West |
Rosslyn Court |
Margate |
South East |
Royal Albert Hall - Elgar Room |
London (Central) |
London |
Saltbox |
Nottingham |
East Midlands |
Sebright Arms |
London (East) |
London |
Social |
Hull |
Yorkshire and Humberside |
Soul Mama |
London (East) |
London |
Southern Maltings |
Hertfordshire |
East of England |
St James |
St Peter Port |
South West |
St Stephens Church |
Ipswich |
East of England |
Stereo |
Glasgow |
Scotland |
Stramash |
Edinburgh |
Scotland |
Strings Bar & Venue |
Newport |
South East |
Sunbird Records |
Lancashire |
North West |
The Black Prince |
Northampton |
Midlands |
The Blind Pig |
Sowerby |
Yorkshire and Humberside |
The Boat Shack Cafe |
Bromsgrove |
West Midlands |
The Boatyard at the Continental |
Preston |
North West |
The Boileroom |
Guildford |
South East |
The Brook |
Southampton |
South East |
The Brunswick |
Hove |
South East |
The Bunker CIC |
Sunderland |
North East |
The Castle |
Luton |
East of England |
The Castle Hotel |
Manchester |
North West |
The Cavendish Arms |
London (Central) |
London |
The Caves |
Edinburgh |
Scotland |
The Central Bar (Gateshead) |
Gateshead |
North East |
The Cornish Bank |
Falmouth |
South West |
The Crescent |
York |
Yorkshire and Humberside |
The David Hall |
South Petherton |
South West |
The Drill |
Lincolnshire |
East Midlands |
The Engine Room North Shields |
North Shields |
North East |
The Engine Rooms |
London (East) |
London |
The Face Bar |
Reading |
South East |
The Ferret |
Preston |
North West |
The Forum Music Studios |
Darlington |
North East |
The Frog and Fiddle |
Gloucestershire |
South West |
The Fulford Arms |
York |
Yorkshire and Humberside |
The Garibaldi Hotel |
Northampton |
East Midlands |
The Garrison |
Barnsley |
Yorkshire and Humberside |
The George Tavern |
London (East) |
London |
The Georgian Theatre |
Stockton on Tees |
North East |
The Grand |
Clitheroe |
North West |
The Grayston Unity |
Halifax |
Yorkshire and Humberside |
The Hallamshire Hotel |
Sheffield |
Yorkshire and Humberside |
The Hive |
Edinburgh |
Scotland |
The Hug & Pint |
Glasgow |
Scotland |
The Hull New Adelphi Club |
Hull |
Yorkshire and Humberside |
The Jacaranda |
Liverpool |
North West |
The Kings Lock |
Cheshire |
North West |
The Lab |
Northampton |
East Midlands |
The Louisiana |
Bristol |
South West |
The Love inn |
Bristol |
South West |
The Lower Third |
London (Central) |
London |
The Old Blue Last |
London (East) |
London |
The Old Cold Store |
Nottingham |
East Midlands |
The Old Fire Station |
Dorset |
South West |
The Parish, Hudersfield |
Huddersfield |
Yorkshire and Humberside |
The Rat & Pigeon |
Manchester |
North West |
The Smokehouse |
Ipswich |
East of England |
The Social |
London (Central) |
London |
The Soho Poly |
London (Central) |
London |
The Studio |
Cheshire |
North West |
The Sunflower Lounge |
Birmingham |
West Midlands |
The Terrace |
Dewsbury |
Yorkshire and Humberside |
The Trades Club |
Hebden Bridge |
Yorkshire and Humberside |
The Triangle |
Shipley |
Yorkshire and Humberside |
The Underground |
Bradford |
Yorkshire and Humberside |
The Victoria |
Birmingham |
West Midlands |
The Vinyl Whistle |
Leeds |
Yorkshire and Humberside |
The Voodoo Rooms |
Edinburgh |
Scotland |
The White Room Music Café |
Stanley |
North East |
The Wight Bear |
Bournemouth |
South East |
The Windmill |
London (South) |
London |
Three Tanners Bank |
North Shields |
North East |
Three Wise Monkeys Colchester |
Colchester |
East of England |
Ty Tawe |
Swansea |
Wales |
Voodoo Daddys |
Norfolk |
East of England |
Wadsworth Community Centre |
Hebden Bridge |
Yorkshire and Humberside |
Walthamstow Trades Hall |
London (East) |
London |
Woolwich Works |
London (South) |
London |
Yellow Arch Studios |
Sheffield |
Yorkshire and Humberside |
YES |
Manchester |
North West |
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