WMA appoints Mike O'Keefe as Global Vice President Creative

15 October 2024 - Press release

Global digital marketing and creative agency, WMA are delighted to announce the appointment of Mike O’Keefe as Global Vice President Creative, effective immediately. Mike will join WMA in a creative and strategic consultancy role having spent the last three decades at Sony Music. 

Mike joins the team with broad and extensive creative experience and will be an integral part of WMA’s growth as it continues to expand globally. Having celebrated its 10^th anniversary in 2023, WMA and WMA Studios, has worked with some of the biggest talent and brands including Gwen Stefani, Doja Cat, Justin Timberlake, Billie Eilish, Olivia Rodrigo, Mark Ronson, Dolly Parton, Louis Tomlinson, Kim Petras, The Rolling Stones, Lenny Kravitz, Netflix, Amazon Music, Live Nation, Adidas, Spotify and Disney. WMA are specialists in fostering unique and meaningful relationships between talent and audiences – consistently resulting in remarkable, award-winning campaigns. 

WMA Studios continues to nurture and grow a creative collective and network of the best global talent both in house and as a global network of directors, photographers, filmmakers, designers, content creators, developers, social creatives and producers. 

Mike will help oversee bigger 360 creative projects at a time when brands, labels, artists and management are looking for ways to create multi-platform suites of content and visual worlds for artists and brands.  

Commenting on these new appointments Founder and Global CEO Seb Weller says: “The past decade of WMA has been the most incredible journey and we’re so grateful and proud to have worked with the most amazing array of talent and brands from all over the world. Having worked previously with Mike, I’m delighted to get the chance to work closely together again with such an experienced and talented professional and to continue to elevate WMA’s creative offering for all our partners.”

Global Vice President Crystina Cinti adds: “It’s incredibly exciting for WMA to be working with such a legend. Mike's credibility and experience in the industry is immense and he joins us at a significant time. A decade in and we are constantly evolving our creative offering and tailoring it to the needs of our clients - the brands, artists, management and labels we are so lucky to work with. With Mike’s help we will continue to elevate our creativity!”

Mike comments: “I’m really looking forward to working with WMA who’s experience and reputation as a digital agency makes them perfectly positioned to provide labels, management and artists with everything they need in the rapidly evolving global music environment. I will be concentrating on developing the music side of WMA Studios where my extensive experience music visuals production and commissioning will compliment WMA’s ambition in this important area.” 

Mike O’Keefe started his music video career with Conspiracy Films in the early 1990s, followed by a stint as a producer at Oil Factory. He then joined Sony Music in 1995 as a producer/commissioner for Jamiroquai – one of his early projects was the classic video for Virtual Insanity – before becoming a commissioner across all Sony labels and subsequently VP of Creative at the company. Over the course of his Sony career, he has worked on thousands of videos with artists as diverse as One Direction, Kasabian, Little Mix, Dido, Faithless, The Manic Street Preachers, Primal Scream, George Ezra, Headie One, J Hus, Rag’n’Bone Man and Calvin Harris. In 2016, he was the recipient of the Outstanding Achievement Award at the UK Music Video Awards, to honour his huge contribution to UK music video production and creativity.

Since opening its doors in 2013, WMA has rapidly grown to become one of the top global music and entertainment agencies and now employs over 60 people across London, New York, LA, Nashville, Chicago, Berlin and Singapore. Its award-winning team has worked with some of most exciting talent and brands in the music and entertainment space. The WMA client roster includes brands spanning various sectors such as Universal Music, Sony Music, Warner Music, Amazon Prime Video, Amazon Music, Twitch, Spotify, Netflix, EA Games, Disney, Vevo, Lévis and Adidas.