What's new with African music? Check out Audiomack's Keep the Beat Going

29 July 2024 - Press release

In 2022, music streaming and discovery app Audiomack launched "Keep the Beat Going," a campaign to reinvigorate the platform's music discovery mission of introducing talented African artists to fans worldwide. The inaugural KTBG campaign featured several standout artists including Burna Boy, Ayra Starr, Rema, Uncle Waffles, DBN Gogo, and many more across playlists, digital ads, and billboards while hosting creator workshops across the continent. Now Audiomack kicks off Keep the Beat Going 2024, highlighting the next generation of African superstars poised to skyrocket to global fame. 

The rise of African music is a testament to the strengthening ties between Africa and its diaspora. Through KTBG 2024, Audiomack will introduce listeners to the voices and stories of 12 emerging artists from the continent: Qing Madi, Muyeez, Majeeed, Lasmid, OliveTheBoy, Reggie, Marioo, D Voice, Platform, Nkosazana Daughter, Tyler ICU, and Yumbs.

Selected by the Audiomack team, these young talents will be connected with new fans worldwide through placements on Audiomack playlists as well as editorial and social support across all of the streaming platform's formats and channels.

"We are thrilled to spread the word about these talented artists hailing from all around the continent," says Charlotte Bwana, Vice President of Marketing Audiomack. "From D Voice's Singeli music–a local genre in Tanzania–to Tyler ICU's amapiano or Qing Madi's soulful AfroRnb fusion, Keep the Beat Going 2024 has something for every music fan to love."