Warner Music Korea launches new label MPLIFY and signs Olivia Marsh as first featured artist

16 September 2024 - Press release

 

Warner Music Korea today announced the launch of MPLIFY, a progressive label dedicated to support Korean artists with international connections. By concentrating on English-language music, MPLIFY aims to help these artists engage with a worldwide audience and succeed in the international music scene. 

The first artist to join the label is Olivia Marsh, a talented Korean-Australian singer-songwriter, who is set to showcase her unique sound in her debut single which will be available on all major DSPs from October.

Drawing inspiration from a diverse array of artists, including ABBA, John Denver, Tame Impala, and Vera Blue, Olivia seamlessly blends pop and R&B to create an enchanting musical experience. She honed her skills at the University of Melbourne, where she studied Interactive Composition and collaborated with various producers and songwriters in the K-pop scene.

MPLIFY is headed by Samuel Ku, the Executive Producer at Warner Music Korea. A Korean American music producer, songwriter, and executive with over 15 years of industry experience. Samuel is known for his forward-thinking approach to music production and talent development. He has collaborated with a diverse range of artists across multiple genres and is poised to make a significant impact on the global music landscape. 

The label represents a fresh approach to music production and artist management, granting musicians the creative freedom to express their distinctive voices while targeting audiences worldwide. It aims to build a global fanbase and support artists in navigating the complexities of the international music landscape.

Olivia Marsh says: “I am delighted to sign with MPLIFY and to work with such a warm, passionate and innovative team. I am grateful for their support and kindness, and I am excited to begin my journey with them. I can’t wait to share my music with you all.”

Samuel Ku, Head of MPLIFY comments: “Warner Music Korea is excited to announce the launch of a new label dedicated to nurturing artistic talent and helping artists like Olivia thrive creatively. This platform aims to connect artists with fans globally, leveraging Warner Music’s extensive network and resources. Our commitment is to support exceptional talent by providing the tools they need to achieve success. MPLIFY embodies our mission to elevate unique voices within the music industry.” 

Jonathan Serbin and Chris Gobalakrishna, Co-Presidents of Warner Music Asia, add: “With the launch of MPLIFY, we are committed to nurturing a new generation of artists who reflect the richness of our global culture. We believe that music has the power to unite and inspire, and through MPLIFY, we’re excited to provide a stage where unique voices can resonate with audiences around the world.”