Warner Music Group announces two recorded music leadership roles

Eric Wong Named President of East West Records & Head of Global A&R, Recorded Music

 Jessica Keeley-Carter Appointed Chief Marketing Officer, Recorded Music

In his new post, Wong will lead East West Records, a storied name in WMG history, which now serves as a connector across the company’s global ecosystem – identifying local talents with global potential and accelerating their pathway to global success. Wong will also help sign and develop artists, while working across the company’s roster of stars to foster collaborations and creative opportunities that build careers. 

Keeley-Carter most recently served as EVP of Global Marketing at WMG. As CMO, she will power the continued evolution of WMG’s global, regional, and local marketing services for recording talent. Keeley-Carter will lead the company’s marketing network to deliver collaborative worldwide strategies which amplify local activations and drive lasting fandom.

These appointments follow the unveiling of WMG’s new Recorded Music organization, introducing a flatter regional structure, backed by strengthened global services, in order to create more direct channels between local expertise and global opportunities.

Kyncl said, “Eric’s newly-created role leans into his long-standing relationships within the artistic community and his deep understanding of how music travels around the world. Jess is an expert marketer and an inventive leader, who will help us orchestrate best-in-class ways of cutting through the noise in an increasingly complex and cluttered world.”

Wong said, “I’m excited to build even closer relationships with our artists and put greater firepower behind our worldwide network to connect the dots, unlock new value, and magnify opportunities for emerging talent. I’d like to congratulate Jess on her promotion, and thank Robert for his trust in me to take on this new position.”

Keeley-Carter noted, “With the collective WMG team collaborating even more closely in our new structure, we’ll be set up to take our artists and labels to new heights. I’m grateful to Robert for this opportunity, I’d like to thank Eric for his guidance and partnership over the years, and I’m looking forward to continuing our work together.”

Eric Wong has served as Chief Marketing Officer for WMG Recorded Music since 2020. He came to the company after nearly a decade at Universal Music Group, where he held roles including Chief Operating Officer of Island Records, heading operations, strategy, and marketing for the label. Wong’s WMG appointment marked his return to the company, where he had previously served as SVP, Marketing at Atlantic Records.

Jessica Keeley-Carter joined WMG in 2019 as SVP of Global Marketing, helping build out the now multidisciplinary global organization before being promoted to EVP in 2022, where she worked closely with marketing leads to execute regional marketing services across LATAM, Asia, and EMEA. Prior to joining WMG, Keeley-Carter was at Meta, where she oversaw Commercial Label Partnerships for EMEA, and before that spent eight years at Universal Music Group.