Virgin Music Group Partners with Splash for Sofi Tukker Roblox Experience

Virgin Music Group, the world’s leading partner to independent artists, labels and entrepreneurs, have teamed up with Splash, creators of Splash Skate and Music on Roblox, to create a special moment for SOFI TUKKER, one of music’s most positive and dynamic dance music duos on the global music scene. More than 80 million people interact with the popular gaming & experiences on Roblox each day.

On Friday, August 30th at 5pm Pacific, fans of the band can attend a meet and greet on Roblox and hang out with SOFI TUKKER bandmates Sophie Hawley-Weld and Tucker Halpern to see a special performance of “Woof (feat. Kah-Lo)” from their highly anticipated new album BREAD, which is available today on all streaming platforms. Roblox users can attend the meet-and-greet and performance HERE.

Adding to the celebration, fans will also be able to play games, collect skate tokens and purchase special SOFI TUKKER in-game clothing during the activation.

SOFI TUKKER commented: "We’re excited to bring our album concept BREAD into the Roblox world on Splash! We both came into music from athletic backgrounds, and Tuck has several skateboards that he likes to play around with between shows. There is a focaccia skateboard available in the activation that is next level! So this partnership is a great intersection of so many of our favorite things."

“We are so excited to be working with Splash to create this special activation for SOFI TUKKER fans on Roblox,” said Connor Hachey, Vice President of Digital Strategy at Virgin Music Group. “Roblox is the perfect platform on which to meet the band’s fans where they like to spend their time. It’s going to be a blast.”

“Splash Music connects through the act of creation. Bringing Sofi Tukker to Splash Music on Roblox, the preeminent Gen Z platform, is the epitome of connecting fans through the creation of music and music experiences,” said Tracy Chan, CEO, Splash Music.

BREAD is SOFI TUKKER’s most daring, innovative and infectious body of work to date. Two years in the making, it is a sonic pleasuredome of dance-laden bangers. It is a lighthearted yet profound invitation to drop your fears and devour life to the fullest, a big gulp of optimism and a remedy against the pervasive scarcity mindset. The music blends house, Brazilian funk, drum and bass, bossa nova, pop, Portuguese poetry, and, most crucially—fun.

While SOFI TUKKER are creating new worlds, they’re also actively participating in this one. The yin and yang is found in everything SOFI TUKKER; The organic and the electronic. The party and the purpose. The built-world and the natural world. The playfulness and the sophistication. The Sophie and the Tucker.