Vicki McCall launches new radio promotions company, On Aire

12 February 2025 - Press release

Respected radio promotions executive, Vicki McCall, has launched her new company, On Aire. With nearly a decade of experience in the business, McCall is setting out to bring a fresh and thoughtful approach to radio campaigns, prioritising artists’ long-term growth and creative vision. On Aire will offer radio plugging, strategy and consultancy services, focusing on artist development and label support with sustainable growth in mind. 

The launch follows McCall’s departure from her role as Head of National Radio Promotions at Listen Up, where she joined in 2016. Rising rapidly through the ranks, she played a pivotal role in high-profile campaigns for a diverse roster of artists, including RAYE, Doja Cat, Sammy Virji, Jelani Blackman, Headie One, Becky Hill, DJ Zinc, AntsLive, Ahahdadream and Bawo. 

Originally from Northern Ireland, McCall has built her reputation on delivering innovative, multi-genre campaigns that consistently make an impact. A career highlight to date was leading the national radio strategy on RAYE’s My 21st Century Blues album and the #1 single Escapism, which broke records and garnered widespread acclaim. Her work has been recognised by the industry, including a Special Recognition nomination at Music Week’s Women in Music Awards 2023. 

Commenting on the launch of On Aire, Vicki McCall said: 

“I’m so excited for this new chapter, continuing to champion, support and develop artists and their music. The company name has a dual meaning – beyond the obvious reference to being ‘on air,’ ‘aire’ in Irish means ‘to care for,’ which reflects the approach I want to take: thoughtful, considered, and focused on long-term success. I care about the art, pushing the culture forward and giving artists the space to authentically share their stories. Radio is still one of the most powerful tools for reaching audiences, and I’ve seen how much it can help shape an artist’s journey. 

“The continued focus for me is putting artists needs and long term goals at the forefront, whilst achieving the best results, tailoring and developing each campaign with a strategic and mindful approach. I’m passionate about helping push things forward and making the industry as inclusive as possible."

For more information, contact Vicki at vicki@onaire.co.uk