Vevo Reveals The Biggest Music Videos Of 2017
30 November 2017 - Press release‘DESPACITO’ THE MOST-WATCHED AND MOST-SHARED OFFICIAL MUSIC VIDEO
Vevo, the all-premium music video and entertainment platform which attracts over 25 billion views per month, has today revealed the biggest artists and official music videos of 2017.
The Most-Watched Music Video accolade officially goes to ‘Despacito’ by Luis Fonsi. Released in January, the reggaeton-pop tune featuring Daddy Yankee stormed the charts and reached no.1 in 47 countries. The music video, a celebration of Latin American culture, was filmed in San Juan, Puerto Rico and directed and produced by Carlos Perez.
‘Despacito’ takes the Most-Watched Music Video crown both in the UK and globally, with an astounding 64.7 million and 4.3 billion views respectively.
The UK top 10 is full of gigantic music videos including French Montana’s ‘Unforgettable’ in second place (56.7m views) and DJ Khaled’s ‘I’m the One’ in third (55.9m) – the full top 10 is available below.
Meanwhile, the unstoppable pop force that is Little Mix are officially crowned the UK’s Most-Watched Music Act. After a string of energetic hits including ‘Touch’, ‘Power’ and ‘No More Sad Songs’, with a larger-than life arena tour and no.1 album to boot, the UK has tuned into Little Mix’s music videos a heartstopping 189.6 million times.
They beat stiff competition from Katy Perry (186.8m) and Taylor Swift (148.2m) who take second and third place in the UK’s most-watched acts.
Vevo has also revealed the biggest pop, rap/hip hop and electronic music videos of the past year, all available to view below. Rap/hip hop music videos racked up 1.2 billion views in the UK alone.
The record-breaking charts include names from Vevo’s ‘LIFT’ programme of artists where Vevo worked with the likes of Jonas Blue, Rag ‘n’ Bone Man and Yungen to create original videos alongside their official music releases. Jonas Blue’s ‘Mama’ broke the UK’s top 10 videos of the year, Rag ‘n’ Bone Man’s smash ‘Human’ is one of the most-shared videos of the year and Yungen’s Bestie was one of the most watched Rap/Hip Hop videos of the year.
The below reflects the most-watched music videos from January 1st 2017 – November 21st 2017:
MOST WATCHED VIDEOS OF 2017
GLOBAL
|
4,374,432,538 |
|
1,664,319,666 |
|
1,317,919,414 |
|
1,163,692,947 |
|
1,069,397,336 |
|
995,963,151 |
|
990,658,920 |
|
987,027,542 |
|
890,955,787 |
|
852,673,645 |
UK
|
64,722,973 |
|
56,741,753 |
|
55,961,806 |
|
44,447,672 |
|
42,298,328 |
|
40,769,023 |
|
39,722,507 |
|
39,540,710 |
|
39,301,876 |
|
37,383,554 |
US
|
309,357,452 |
|
289,859,724 |
|
228,109,242 |
|
188,094,002 |
|
181,052,712 |
|
162,526,791 |
|
136,295,175 |
|
136,067,905 |
|
128,644,072 |
|
126,087,198 |
MOST-WATCHED ARTISTS OF 2017
GLOBAL
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UK
US
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