VerseOne unveils innovative ‘marketplace’ platform to democratise music promotions for independent artists worldwide

20 October 2023 - Press release

GLOBAL DISTRIBUTION AND ARTIST SOLUTIONS COMPANY LAUNCHES PLATFORM TO PROVIDE WIDE RANGING PROMOTIONAL SERVICES FOR INDIE ARTISTS

Leading the wave of change in the music industry, global distribution, and artist solutions company VerseOne proudly announces the launch of its innovative new Marketplace platform, redefining music promotion for independent artists worldwide. This initiative seeks to democratize music promotions and centralize the solutions for artists’ promotional needs under one umbrella, making comprehensive promotional tools accessible for independent artists and labels from every corner of the globe. VerseOne’s new Marketplace platform addresses the global need of artists, particularly those from Asia and Africa, seeking to expand their reach to international audiences.

Historically, artists and labels often find themselves juggling multiple accounts across various marketing and advertising platforms, or working with several different service providers, to achieve their promotional goals. However, VerseOne is introducing its new Marketplace platform designed to centralize these services and streamline promotional efforts for independent artists and labels, while eliminating the need for using numerous platforms and service providers, which can often feel very daunting for artists. What sets VerseOne’s Marketplace platform apart is its focus on granting access to global promotion avenues that may have been previously unreachable for many.

Showing its commitment to making artists’ promotional journeys as smooth as possible, and bringing their music careers to new levels, VerseOne Artists can now seamlessly tap into a plethora of top-tier promotional services directly from their VerseOne user dashboard, ensuring maximum visibility for their music. This includes billboard advertising in high-traffic cities worldwide, PR and publicity to garner awareness with renowned music publications and international media outlets, radio plugging across influential US and UK radio, editorial playlist pitching with the likes of Spotify and Apple Music, music video placements on global TV stations including MTV, BET, and TRACE, and much more.

Especially crucial for artists from regions where promotional avenues are limited or challenging to navigate, this Marketplace platform from VerseOne will bridge the gap, allowing them to reach audiences in markets previously deemed unreachable. Whether it's promoting in the bustling heart of Times Square for an artist based in India, or navigating the complexities of platforms like YouTube for an artist based in China, VerseOne seeks to empower all of its artists. The global billboard advertising initiative is particularly noteworthy, spanning over 50 countries. It provides artists and independent labels with unparalleled opportunities in iconic locations from Manhattan to Sydney to Riyadh.

VerseOne’s innovative Marketplace platform champions the ethos of creative freedom for artists, encouraging them to capture audiences' attention in strategic global hotspots all around the world, without the hurdles, limitations, and pitfalls that are often fraught with DIY music promotion, where artists don’t have the necessary tools to achieve global awareness. The unique services provided on VerseOne’s Marketplace platform are all designed with one goal in mind: elevating the promotional journey for artists and labels, and the possibilities are endless.

Speaking about the inspiration behind its Marketplace platform, VerseOne founder PolyCarp Asuquo says, “We recognise that many independent artists and labels across the world may not have access to the resources needed to promote their music without a major label or a manager, so it is our desire to provide tools that go beyond just distribution. Giving these musicians a platform to be able to reach global audiences is crucial, especially with the rise in popularity of many global music genres, and this is the ethos behind our new Marketplace platform.”

Artists can now apply to join VerseOne by registering here.