Universal Music Group’s Digital Innovation Team Launch UMusicLift

09 May 2024 - Press release

A new online destination, dedicated to supporting the next generation of diverse, music-related startups and entrepreneurs 

 

Today, Universal Music Group’s (UMG) Digital Innovation team, as part of the world-leading music and entertainment company’s Global Digital Strategy division has announced the launch of a new online destination – UMusicLift. Previewed earlier this year at MusicAlly Connect 2024, the hub is dedicated to supporting the next generation of diverse, music-related startups and entrepreneurs who aim to accelerate the next wave of digital transformation.

Since the team’s inception in 2017, UMG’s digital innovation experts have evaluated and mentored over 1,600 startups and directly supported over 300. Passionate about democratising access to learning for startups and focused on driving ethical and responsible innovation in the music-tech ecosystem; the team launched UMusicLift to help them reach the community, and educate them on the nuances - licensing, processes and legalities - of the music industry.  

Carefully curated editorial, learning resources, spotlights and pathways to connect and collaborate with the team can all be found at umusiclift.com from today. This includes a series of informative videos to help startups better understand the industry and its main components, including practical advice on how to navigate the ecosystem, as well news and features sharing a host of information, from UMG and its innovation partners.

Visit umusiclift.com to explore the content and/or contact the team. 

Kristen Bender - Senior Vice President, Digital Innovation Strategy & Business Development said:
“We are constantly engaged with numerous startups, sharing our knowledge and advice to help them thrive in the highly complex ecosystem of the music industry. We’ve now taken many of these insights and packaged them neatly into our learning video series, ‘5 Things You Should Know,’ where we run through all the basics that music-related startups need to understand. This series covers the relationship between artists and labels and the structure and roles within a record company. It extends to understanding of copyright and digital licensing, as well as valuable advice on how to maximize opportunities when pitching to UMG. We’ve supplemented these videos with curated articles delving into our current programs, successful case studies in working with startups and further insight into our policies around areas of high interest, such as AI. As time goes on, we will continue to build on this library of resources featured on UMusicLift. Adding this important resource to our already broad programmatic support of early-stage entrepreneurs, we’re looking forward to continuing to support the next generation of startups.”