un:hurd receives further investment from Willard Ahdritz plus Mr Eazi and Sam Feldt to launch AI tools for artists

05 March 2024 - Press release

With additional funding from industry legends from both the artist and business sides, 70,000 artists are now able to fast-track their fanbase growth using un:hurd’s new suite of marketing tools

 

un:hurd, the artist marketing platform, has raised an additional round of strategic funding to further the expansion of its suite of marketing tools. The company is using the investment to roll out a suite of data and AI-led features to help artists build, nurture and monetise audiences more effectively.

The funding round includes investment from Kobalt Music Founder and Chairman Willard Ahdritz through his new company Ahdritz & Co; Co-founder of Musiio, Hazel Savage; Nigerian superstar and Chief Investment Officer at Zagadat Capital Mr Eazi; and Dutch DJ and record producer Sam Feldt.

The new features include a fan hub, allowing artists to create and share a beautifully-designed website from which they can collect owned data about their fans. There will be an AI marketing assistant which will leverage AI to help artists to drive more impactful marketing efforts by suggesting new content ideas, full marketing plans or release schedules. A new benchmarking tool will enable artists to compare themselves with their peers, before allowing them to take action to outcompete their similar artists. 

Finally, un:hurd is launching a web platform to complement the existing iOS app, which will enable global expansion in new regions globally, while appealing to managers and record labels.

Combined, the suite of tools offers artists the capabilities of a marketing team, automating the full range of services from data-led insights to ad booking and promotion tools and artist to fan interactions in a single platform. Most of these tools are now available but some will be launching in the coming weeks.

Since its launch in 2021, un:hurd has used data to help artists make the most informed marketing decisions. un:hurd’s proprietary algorithms turn an artist's data into a series of actionable insights, enabling them to create momentum to build their audiences from day 1. 

The number of artists taking advantage of the un:hurd platform has more than doubled in the last year to 70,000, including more established artists such as Nigerian superstar Mr Eazi and Grammy nominated Tayla Parx. un:hurd helped artists generate 81 million Spotify streams in 2023.

un:hurd’s Founder, Alex Brees, explains that un:hurd’s evolution comes as a response to the changing needs of artists as he has observed them in the past year:

“We’ve spent a lot of time speaking to our 70,000 strong community of artists from 129 countries, and this suite of new features has been created to provide even more power to artists. From using AI to create a marketing strategy or content ideas, to running automated ads on TikTok or collecting fan data via your fan hub, we can now be your virtual marketing team, facilitating and enhancing the most important marketing activities for artists.”

Willard Ahdritz, Founder & Chairman, Kobalt Music, added: “I’ve very much enjoyed the last 12 months working alongside Alex and the team at un:hurd. I wanted to step up on my commitment to un:hurd to support the new developments that have the potential to change the game for independent artists in the marketplace.”