Tunespotter acquires Whatsong, the leading music, movie, and TV search engine

23 July 2024 - Press release

Uniting Tunespotter (“The best music you’ve ever seen”) with What-song.com’s search engine will unlock more discovery for fans and more value for the entertainment industry.

Tunespotter, the primary destination for “music moment” search and fan engagement at the nexus of film, music, and pop culture, is announcing the acquisition of What-song.com, the dynamic search engine built on the largest collection of movie, TV show soundtracks, and playlists on the internet. 

Music-related content consumption is increasing at a record pace, following the rise of film, TV shows, and video viewing. Each month, tens of millions of TV and movie fans worldwide search for music moments. The acquisition of What-song.com by Tunespotter proactively engages this growing appetite for music discovery in entertainment by combining the data and search power of two leading music search platforms–letting users see, hear, and learn more about sought-after TV or movie moments in a single, easy-to-use place. 

Inspired by his work as a music supervisor, Tunespotter founder Marc Morris dreamt of creating a searchable hub for all of the greatest music moments in film, TV, and media at large. As a  leading  audio-visual clip database, Tunespotter’s omnichannel patented capabilities allow users to both listen to and watch the precise “sync” moments from movies, series, trailers, games, and commercials. Attracting over 1 million unique users every month, What-song.com lets viewers search for and discover songs from movies and TV shows. It not only provides official music listings but also complete playlists of every song used in a movie or show, often including scene descriptions and time stamps. Tunespotter captures global trends and highlights, which will transform What-song.com’s playlists and descriptions, all visually enhanced and powered by Tunespotter’s search engine.

Joel Klaiman, CEO of Tunespotter, emphasizes the optimal strategic integration the two businesses deliver: “Tunespotter will hold a unique space in the market as the only audio and video database powering sync search and discovery for films, TV, commercials, gaming, and more. By acquiring What-song.com, one of the world’s leading resources for identification of songs from movies and shows, we’ve created an immediate funnel for licensed content, enhancing the journey our users will take for a more satisfying discovery experience.”

Whether you’re searching for something to watch tonight or hoping to peruse every movie clip featuring music from your favorite band, Tunespotter has you covered. Tunespotter’s Curated Collections can lead music fans down unexpected rabbit holes of the greatest music moments. Soak up the nostalgia as you revisit iconic ‘80s clips, classic romcoms, or whatever is trending on Netflix. Tunespotter blends the best elements of the most popular music and entertainment platforms in one place, saving users from sifting through seas of content scattered across the internet.

Tom Andrew, Founder of What-song.com is excited about joining forces. “I couldn’t be happier about Tunespotter acquiring What-song.com,” says Andrew. “It’s a perfect match at a pertinent time when the search and discovery market is becoming more prolific. The database we’ve established gives Tunespotter an immediate aggregator and audience. Their ability to empower the user journey with their incredible visual tool chest and social app capabilities extends our reach and consolidates our strengths, positively impacting consumers with more rewarding, long form engagement. The Tunespotter team and the resources the partnership brings will finally allow What-song.com to fulfill its potential.”

An experiential marketplace that is growing faster than ever. 

Currently in beta, Tunespotter 2.0 innovations encompass a wide range of new features including social sharing with friends in-app, a unique audio recognition feature, voice search, and gamification (including a daily Tunespotter Quiz), as well as ticketing and merchandise opportunities. Users will be able to sync up personal music libraries to create more immersive experiences, harvesting themed and curated collections across the entire entertainment landscape and compile playlists instantly. In addition, their already powerful search engine will benefit from the latest AI-driven techniques to deliver a seamless experience for the user.

“As music-driven content models continue to expand, consumers are seeking out platforms that not only cater to their interests, but deliver state-of-the-art visuals and features,” says Klaiman. “We have learned a lot about our users and this next evolution will deliver the experiences they want now! This deal ensures Tunespotter will continue to grow as we innovate the way users discover music moments.”