Tuned Global Partners with Zetaris to Turn Music Data into Gold via AI Analytics

20 March 2025 - Press release

Now anyone can query scattered music data sources to discover a potential goldmine of insights—including fraud detection—thanks to Tuned Global's expanded AI-driven data analytics, powered by Zetaris.

Music streaming generates millions of data points per second. This data represents a massive business opportunity but is often scattered across analytics, attribution, communication, and transactional repositories, making meaningful analysis a huge lift. Traditionally, this data has to be migrated to one central place to be useful, a time-consuming and expensive process. 

Tuned Global, the data-driven cloud platform for the music industry, is making music data unveil its treasures in real time, thanks to a strategic partnership with Zetaris, the data management platform designed to support better business decisions. Together, the companies are creating AI-powered analytics for the music industry that give Tuned Global clients instant access to deep data insights that were once locked behind technical and operational barriers—helping businesses better identify streaming fraud, drive new revenue, and supercharge audience engagement.

This comes at an exciting time for Zetaris, which recently appointed New York Times best-selling author, Emmy-winning executive producer of Shark Tank, and renowned tech entrepreneur Robert Herjavec as Executive Director of Global Strategy. 

 

A game-changer for music-driven businesses
A key part of many healthcare and telecoms companies' operations, Zetaris allows users to access data wherever it may live within company systems — without copying or moving it, saving time and money. It ensures data sovereignty, that companies retain full control over their data while still gaining insights. Using AI-driven natural language queries, companies can extract insights across this decentralised data without requiring a data science team. 

Zetaris' technology and Tuned Global's millions of data points from content, user behaviour, and streams will prove invaluable for businesses leveraging music — whether they are streaming platforms, telcos, fitness apps, gaming companies, or other digital services. This integration allows them to uncover real insights into customer behaviour, trends in usage, engagement patterns, and anomalies that impact business performance. Businesses can now answer strategic questions: Which songs drive the most engagement among high-value users? How does music consumption correlate with telco data? What user behaviour trends have the highest free-to-paid conversion rates?

As a result, a streaming music platform can get its data house in order and gain a deeper understanding of how users interact with their content. A cell service provider can find out what mobile plans have the most active streaming users. A fitness app can see what songs are sparking longer user sessions. These insights will allow music-related product owners across multiple industries to optimise their offerings, create new revenue streams, which ultimately drive more royalties back to rights holders and artists.

 

Fighting streaming fraud with data-powered intelligence
Streaming fraud is a growing challenge for the industry, costing labels, artists, and streaming platforms billions in lost revenue. Through Tuned Global's recently announced integration with Beatdapp, this new AI analytics layer will help businesses streamline their data before presenting it to Beatdapp for fraud detection. This service is available to both Tuned Global clients and non-clients looking to clean and structure their music data before performing fraud analysis.

"The music industry is sitting on a goldmine of data, but until now, accessing and making sense of it has been incredibly challenging," explains Con Raso, Managing Director of Tuned Global. "Our integration with Zetaris changes the game. Music businesses and music product owners can now unlock real-time insights without the traditional roadblocks of data migration. This is a major step forward in bridging entertainment and data."

"Data is the backbone of every digital industry, and the music sector is no exception," notes Robert Herjavec, Zetaris' Executive Director of Global Strategy. "Zetaris is thrilled to partner with Tuned Global to bring the power of real-time, decentralised data analytics to music businesses worldwide. By making data instantly accessible, we're enabling smarter decisions that drive revenue and innovation."

"It's an exciting challenge to work with music, a data-intensive area that has historically struggled with extracting meaningful business insights from a sea of data. We look forward to delivering our technology in collaboration with Tuned Global who are music experts born and bred, to help music and entertainment businesses make truly data-informed decisions," adds Vinay Samuel, CEO of Zetaris.