Tuned Global Acquires Award Winning AI and DJ Music Company Pacemaker

02 March 2023 - Press release

Excited to announce that we have purchased music tech company Pacemaker and their award-winning AI-driven DJ and curation applications. This acquisition allows us to expand our B2B music and streaming technology offerings and to help our clients supercharge engagement. Tuned Global’s customers will soon reap the benefits of Pacemaker’s groundbreaking AI DJ to perfectly weave matching tracks together in real time for a deeply engaging listener experience. It will be available for existing white-label music app clients and new clients via a standalone product.

Tuned Global, a world leader in B2B content streaming technology has acquired Swedish music technology company Pacemaker and its award winning AI-driven DJ applications. The purchase marks a watershed in Tuned Global’s growth, its first acquisition, as it expands into new markets and continuously innovates its music and media services for clients worldwide. 

Founded by rocket scientists with a passion for data, Pacemaker holds several patents for its unique AI DJ and rightsholder-friendly DJ mix solutions. Their Apple Design Award winning DJ interface and technology will become a valuable addition to Tuned Global’s wide-ranging streaming product and service line.

“Our ultimate goal is to help our clients create more engagement for their end users,” explains Con Raso, Managing Director and Founder of Tuned Global. “Thanks to Pacemaker, Tuned Global extends its B2B streaming technology dominance by now offering enhanced AI tools that will hook and excite users as part of our white-label music apps, as well as in a standalone product for companies who aren’t yet our customers."

“We believe that with Tuned Global, Pacemaker’s full-stack, mobile-first tech will reach a wider audience and we’ll be able to improve the music experience for Tuned Global’s clients. An obvious fit is in the wellness industry, but we think it’s much broader than that,” says Jonas Norberg, CEO of Pacemaker. “Our AI DJ is so good that it can improve the experience of any playlist, creating seamless, great-sounding, well-timed transitions between songs and audio."

Thanks to this timely acquisition of game-changing AI tools, Tuned Global’s customers will soon reap the benefits of Pacemaker’s groundbreaking innovations. Pacemaker’s AI DJ can weave tracks and other audio together in real time for a deeply engaging listener experience. Pacemaker’s match machine can help curators instantly dig up great tracks in a massive catalog and keep the groove going for workouts, therapeutic sessions, or other playlist-driven moments. These personalization and curation capabilities substantially increase user retention rates and session lengths.

“We’re really excited to not only be extending Tuned Global organically as we’ve always done but now to also do so through a perfectly aligned acquisition,” Raso notes. “Pacemaker has a team and tech that fit our core values and what we’re trying to achieve for our customers and their end users."

Tuned Global is backed by Australian venture capital firms Exto Partners and Artesian.