Tunecore promotes Melanie Seddon to Vice President, Brand Marketing

29 November 2022 - Press release

 

Leading independent digital music distributor TuneCore, owned by Paris-based Believe, one of the world's leading digital music companies, has promoted Melanie Seddon to the role of Vice President of Brand Marketing. Seddon's new position was announced today by Andreea Gleeson, Chief Executive Officer, TuneCore. 

Seddon will oversee all brand marketing efforts on behalf of TuneCore. Since joining the company in 2020 as Director of Influencer Marketing, Seddon quickly transitioned to Brand Marketing and built out her team to include social media and events. With the new promotion to VP, she will also oversee TuneCore's brand partnerships. Seddon spearheaded the Independent AF marketing campaign, which introduced new artist-first brand messaging and creative energy through merchandise, billboards, and social media initiatives. Since joining the company in 2020, she has grown social media by over 250,000 followers and launched 13 international social media channels. Additionally, Seddon has overhauled the look and feel of TuneCore's website and digital assets by leveraging the independent spirit of its artists and labels to create brand new look for the company. 

Said Gleeson, "Melanie is a valued member of TuneCore's leadership team whose contributions have been instrumental in reinforcing TuneCore's status as the premier artist-first platform for music distribution. Her innovation and creativity when developing marketing initiatives cannot be overstated. I'm confident that under Melanie's leadership, TuneCore's best-in-class brand marketing department will only become stronger, driving impact across the artist community." 

Commented Seddon, "Being a part of the TuneCore team for the past two and a half years has been a tremendously exciting journey that has led to a ton of innovation, expansion and development of our brand worldwide. I am honored to lead an ever-growing team comprised of extremely talented individuals who work tirelessly to amplify our brand, our artists and our message globally every single day. While much has been accomplished over the past few years, there is still an exciting road ahead for the TuneCore brand – so stay tuned!" 

To TuneCore, Seddon brings more than a decade of experience in retail marketing as Vice President of Brand Marketing at Occasion Brands (overseeing PromGirl.com, KleinfeldBridalParty.com and SimplyDresses.com).