TuneCore Names Kevin Ferguson as Senior Vice President, Technology

TuneCore, the leading development partner for self-releasing artists—owned by Paris-based Believe, one of the world’s leading digital music companies—has named Kevin Ferguson as the company’s new Senior Vice President, Technology. Ferguson’s appointment was announced today by Luxi Huang, TuneCore’s Chief Technology & Product Officer, to whom he will report.

 

Huang commented, “At TuneCore, we are focused on delivering groundbreaking technology solutions that enable independent artists to build sustainable, successful careers. Kevin’s remarkable track record in leading high-performing technology teams—combined with his strategic foresight—makes him the ideal leader to further accelerate our innovation and ensure we remain at the forefront of the evolving music industry. With Kevin driving our technological evolution, TuneCore will continue to offer the most robust, scalable, and artist-centric platform to help independent musicians grow.”

 

As TuneCore’s SVP of Technology, Kevin Ferguson will lead the company’s technology organization, spearheading initiatives that prioritize innovation, scalability, and seamless user experience. His leadership will focus on advancing TuneCore’s platform and key cutting-edge programs like TuneCore Accelerator, with an eye toward developing the next generation of digital tools that will revolutionize how artists connect with audiences, monetize their content, and build long-term careers. TuneCore’s mission is to equip artists with the tools and technologies they need to thrive in the ever-changing music landscape, and Ferguson’s deep expertise in driving technology innovation and managing high performing teams will play a pivotal role in fulfilling this vision.

 

Ferguson commented, “As an engineer, educator, and leader, I’m passionate about leveraging technology to create transformative solutions, and TuneCore’s dedication to giving artists complete control over their music and careers resonates deeply with me. Having spent many years developing software and leading teams, I'm excited to have the opportunity to advance the company’s technological capabilities by enhancing the platform’s scalability, integrating cutting-edge technologies, and streamline processes, all while ensuring that every artist has access to the most intuitive and powerful set of tools. Together with the talented team at TuneCore, I look forward to shaping the future of music technology, providing artists with more ways to succeed and connect with their audiences globally.”

 

Prior to joining TuneCore, Ferguson led the engineering team at BentoBox—a restaurant marketing and commerce platform, where he played a key role in scaling operations globally. Following BentoBox's acquisition by FiServ, Ferguson led the integration of their technology into FiServ’s infrastructure, strengthening the global offering of an all-in-one restaurant commerce solution.  His experience extends across leadership roles at Audible (an Amazon company), LHH Recruitment, Unified (acquired by iHeartMedia), Morgan Stanley, and the Vanguard Group, where he was instrumental in driving technological growth, enhancing operational efficiency, and fostering innovation.

 

Earlier this month, the company released the third edition of the TuneCore Accelerator Report, highlighting increased utilization of the TuneCore Accelerator platform, and the substantial streaming and fanbase growth experienced by self-releasing artists as a result of TuneCore Accelerator promotional programs. In 2024, TuneCore Accelerator generated over 21 billion new streams, driving 2.5 billion artist discoveries and 5.5 billion track discoveries, helping artists stand out in a sea of releases. Read key highlights and the full report here.

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