TuneCore Accelerator Report 3.0 Showcases Breakthrough Artist Success
06 February 2025 - Press releaseTuneCore, the leading independent development partner for self-releasing artists—owned by Believe, one of the world’s leading digital music companies—has released the third edition of the TuneCore Accelerator Report, highlighting increased utilization of the TuneCore Accelerator platform and the substantial streaming and fanbase growth experienced by self-releasing artists as a result of TuneCore Accelerator promotional programs.
Launched in 2023, TuneCore Accelerator is a powerhouse platform designed to help independent artists find new audiences and propel fan discovery at every stage of their career. The cutting-edge growth platform offers access to promotional and marketing programs with clear objectives to drive music discovery, build audiences, and promote deeper fan engagement. To further refine these efforts, TuneCore’s research team distributed a survey to gather feedback from over 600 respondents on key areas, including market trends and career priorities for artists and B2B partners. The survey found that artists are prioritizing the promotion of their music on streaming platforms and developing their creative skills, while also facing challenges such as breaking through the noise to reach real fans and securing financial resources, among others. TuneCore Accelerator is strategically designed to address these needs, offering tailored promotional tools, audience-building programs, and expanded revenue opportunities that align with artists’ career goals. By focusing on music discovery, fan engagement, and diversifying income streams, TuneCore Accelerator provides the comprehensive support artists need to thrive at every stage of their development.
Andreea Gleeson, CEO, TuneCore, commented, “When speaking with TuneCore artists about their needs, I most often hear two things: Artists need help breaking through the sea of music that gets released each day, and they want more opportunities to promote their music on digital streaming platforms so that they can reach new fans. TuneCore Accelerator is built to help independent artists not just gain listeners, but attract the right listeners—and turn them into loyal fans. Since its launch in 2023, the platform has driven real, measurable growth, offering artists the resources necessary to amplify their reach and build a lasting fanbase. With our latest report showing the largest expansion yet, TuneCore Accelerator has proven to be an essential aid for self-releasing artists who are ready to scale their careers and achieve sustainable success in a crowded music industry.”
TuneCore has been diligently working to refine the TuneCore Accelerator platform to best respond to the specific needs of independent artists, including helping them promote their music on digital stores and streaming platforms, targeting listeners to better stand out against competing releases, increasing access to editorial playlist opportunities, and more. As a result, since the platform’s launch last year, adoption of TuneCore Accelerator has markedly increased, with the number of artists utilizing the platform to grow their audiences nearly doubling since the previous TuneCore Accelerator Report’s publication in September 2024. Believe Group’s proprietary catalog optimizer has been refined to more effectively select artists & tracks with a higher likelihood for success within TuneCore Accelerator marketing programs, resulting in more than 1 out of 5 artists within TuneCore Accelerator experiencing enough streaming growth to advance to the next development plan segment[1]. The steady refinement of TuneCore Accelerator has provided artists with top-of-the-line resources to help them build sustainable careers, cementing the company as the industry’s top audience growth and development platform for self-releasing artists.
Key findings from the third TuneCore Accelerator Report include:
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TuneCore Accelerator is driving billions of streams and discoveries
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Over the past year, TuneCore Accelerator has racked up more than 21 billion new streams for participating tracks. What is even more impressive is that the program sparked over 2.5 billion artist discoveries[2] and 5.5 billion track discoveries[3] to connect independent music with eager new ears.
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TuneCore Accelerator is developing careers and helping artists thrive
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Nearly 450,000 independent artists worldwide have signed up for TuneCore Accelerator, with tracks from 110,000 artists selected. Nearly half of these artists (53,000) were new to the program.
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Thanks to improvements in our catalog optimization technology, the Accelerator program now includes more frontline releases and developing artists than ever before. This program has helped one in five artists advance to a higher segment over the past 12 months, with those artists seeing their median royalty earnings increase fivefold during that time.
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Back catalogs are getting a new life through TuneCore Accelerator
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Accelerator artists have seen a 351% increase[4] in streams on songs released more than 18 months before joining the program, significantly boosting their streaming royalties. We're proving that great music can always tap into new audiences, no matter when it's released.
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TuneCore Accelerator is connecting artists to global fans
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Music knows no borders, and neither does TuneCore Accelerator. This past year, tracks within the program saw streaming growth far and wide — from a 36% boost in the U.S. to even larger increases in West & East Africa (155%), Southeast Asia (138%), LATAM (88%), Germany (74%), and India (70%). Finding new fans spanning the globe, Accelerator artists are taking their music to places they’ve only dreamed of.
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TuneCore Accelerator is elevating every style and every genre
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TuneCore Accelerator artists across all genres are seeing their stream numbers skyrocket. Hip Hop (+2.6 billion streams), Latin (+2.7 billion), Pop (+1.4 billion), and Country (+1 billion) tracks have seen particularly impressive gains from the program in the past year. Whether it’s an upbeat anthem or a heartfelt ballad, TuneCore Accelerator can help amplify it.
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