Triple 8 Management Leads the Industry in AI Protection for Artists

 

Triple 8 Management has become the first artist management company to proactively offer its artists the opportunity to safeguard their creative works through an exclusive partnership with Sureel, the leading innovator in AI attribution, detection, protection, and monetization. This groundbreaking collaboration sets a new precedent in the music industry, ensuring that artists maintain control over their creative works in the age of artificial intelligence. Sureel's platform takes a collaborative approach, providing AI companies with easy-to-integrate tools to ensure responsible AI that fully respects artist preferences. This turns AI companies into responsible innovators, enabling them to commercially release generated outputs with full rights clearance and broad artist support.

 

Through Sureel's advanced attribution and rights management technology, Triple 8 Management's diverse roster – Drew Holcomb & the Neighbors, Local Natives, JOHNNYSWIM, Mat Kearney, Charlotte Sands, among others – now has access to cutting-edge tools that:

 

 

"We're committed to fostering an environment where our artists can create freely without fear of exploitation," said Paul Steele, Partner, Triple 8 Management. "AI is reshaping the industry, and this partnership with Sureel ensures our artists' rights are not only protected but positioned to benefit from these advancements. Sureel streamlines that process, so AI companies know exactly how to respect our roster's preferences, and our artists see a clear path to protect and monetize their work."

 

With AI's rapid evolution raising concerns about artistic integrity and copyright, Triple 8 Management is taking a proactive stance. By integrating Sureel's patented AI attribution technology, the company empowers its artists to:

 

 

"Our artists' creativity is their most valuable asset," continued Steele. "By working with Sureel, we're taking a bold step forward—ensuring they not only retain ownership of their work but also unlock new financial opportunities in an AI-powered future."  

 

With the generative AI market projected to reach $42 billion by 2030 and music creators facing an estimated 24% decline in revenue over the next three years (CISAC), this partnership is not just innovative—it's essential. By integrating Sureel's AI attribution technology, Triple 8 Management is setting a new benchmark for artist representation, ensuring that artists remain in control of their work while establishing a model for the industry to follow.

 

"AI is not a threat, inaction is," said Tamay Aykut, Founder and CEO of Sureel. "By taking action now, the Triple 8 Management team is setting a new industry standard. They are demonstrating that artists can and should have control over their creative influence in AI training." 

 

"We're thrilled to partner with Triple 8 Management in this first-of-its-kind initiative," said Aileen Crowley, Co-President of Sureel. "It's imperative for the creative community to lead in the next phase of growth in the music + AI business, and this partnership demonstrates exactly how artists can protect their work while unlocking new opportunities."