Tribe XR partners with AlphaTheta Corporation to bring Pioneer DJ to Virtual Reality

16 April 2021 - Press release

Tribe XR has today announced a groundbreaking global partnership with Pioneer DJ, an AlphaTheta Corporation brand, that brings market-leading DJ products to VR users around the world for the first time ever. 
 
Whether they’re first-timers who want to learn the basics, or experienced DJs looking for a new way to perform, Tribe XR users can now use the flagship Pioneer DJ

CDJ-3000 professional multi player and DJM-900NXS2 professional mixer to mix and scratch their own music – all from their virtual reality headset. And, when they’re ready to share their talents with the world, stream sets live to platforms including Facebook Live, Twitch and YouTube. 
 
Tribe XR is available on the Oculus Quest platform, and PC VR headsets including Oculus Rift and Steam VR, at a one-off cost of €24.99 / $29.99 / £22.99. A Tribe Plus subscription, an optional membership, gives access to additional content – such as 4 CDJ-3000 decks instead of the standard 2, equipment skins with innovative designs, live video workshops with resident DJ mentors, and 3D on-demand lessons – for an additional monthly charge of €4.99 / $4.99 / £3.49. Tribe has recently launched immersive 3D training that teaches aspiring DJs the basics of mixing in pre-recorded classes as well as live group lessons. DJs can also create private rooms and hang out with their friends at virtual house parties, taking it in turns to provide the soundtrack.
 
Commenting on the partnership, Mark Grotefeld, AlphaTheta Corporation said: “Pioneer DJ has long been the market-leading hardware and software brand in the DJ industry. Today, we’re delighted to announce our first step into virtual reality via this partnership with Tribe XR. We’re thrilled to be working with Tribe XR to harness VR technology to enable the next generation of DJs to take their first steps in learning the art of mixing, as well as enabling home DJs and professionals to practice, play, and perform on authentic versions of Pioneer DJ products in a virtual environment.”
 
Tribe XR CEO and co-founder, Tom Impallomeni, said: Tribe XR is the leading VR DJ school and performance platform globally. Our goal is to turn aspiring DJs into performing DJs. We are delighted that our community can now learn and perform with the CDJ-3000 and DJM-900NXS2, in virtual reality, no matter where they are. We hope this will inspire home DJs around the world to become professionals and global stars.”