TikTok returns as Official Entertainment Partner of Eurovision Song Contest 2024
04 April 2024 - Press releaseThe 68th edition of the Eurovision Song Contest - the world's largest live music event - is fast approaching. We are delighted to announce that, for the third year running, TikTok has been selected by the European Broadcasting Union as the Official Entertainment Partner for the Eurovision Song Contest 2024.
Every year, the TikTok community embraces this celebration of music and culture; sparking Eurovision (@eurovision) trends that take off globally, inspired by the artists that they love. With over 589,000 posts for #Eurovision already, 2024 is set to bring the community closer to the contest than ever.
This year, Eurovision will take place in Malmö, Sweden, following Loreen's incredible victory in Liverpool in 2023. As the Official Entertainment Partner, TikTok is the go-to destination for all things Eurovision. With exclusive access and behind-the-scenes content, TikTok has reimagined the way the world's biggest live music event is experienced and celebrated. Now gearing up to elevate the fan experience to new heights, users can search for the dedicated hashtag #Eurovision2024, which will unlock a treasure trove of exclusive content, taking them deeper into the heart of the contest.
The TikTok community comes out in full force in support of Eurovision, with many artists trending throughout and after the contest including second place Finland's Käärijä who said, "I'm just a normal guy who wants to make music and make people happy. Now Käärijä's going viral on TikTok – I'm so happy!".
Sweden has produced one of the most successful winners of all time, the iconic ABBA, who won the contest 50 years ago with their song 'Waterloo', which catapulted the group to worldwide stardom. Sweden has also won the contest a record equalling 7 times (with Ireland) and holds the crown with current winner Loreen, the first woman to win the competition twice, having first triumphed in Baku in 2012.
Here's how you can embrace the magic of Eurovision 2024 with TikTok!
Get a front row seat with TikTok
đ Join the conversation by searching #Eurovision2024 as the TikTok community and Eurovision fans around the world showcase and share their creativity and celebrate the joy of the world's biggest and most loved song contest.
đ¤ Follow your favourite Eurovision artists as well as TikTok creators who will be sharing sneak peeks of the action throughout their time in Malmö.
đĩ Celebrate your favourite Eurovision songs past and present, from 'Cha Cha Cha' to 'SPACE MAN' and recreate your own magic Eurovision moments!
The countdown to Malmö begins on TikTok! đ
New to TikTok and want to celebrate the #Eurovision2024? Getting involved couldn't be easier. Simply download the app for free via the Apple App Store, Google Play or Amazon!
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