TikTok Launches The Ultimate Taylor Swift In-App Experience To Celebrate New Album and #SwiftTok

19 April 2024 - Press release

 

The new in-app experience connects Swifties with exclusive and first-of-its-kind features

TikTok is excited to announce THE TORTURED POETS DEPARTMENT in-app experience inviting fans to celebrate THE TORTURED POETS DEPARTMENT through interactive features. 

With multiple first of its kind features, fans can dive into the album with playlists to create with, as well as challenges to unlock exclusive artwork for their profiles, and the opportunity to be featured in a Fan Spotlight carousel by using the hashtag #THETORTUREDPOETSDEPARTMENT. Fans can discover the Taylor Swift In-App Experience by unlocking special entry points such as a fan-exclusive TTPD icon across their For You Feed, or by searching Taylor Swift on TikTok - where a Tortured Poets Department-inspired animation appears. People can also share their favourite content with friends by choosing a custom Taylor Swift share image.

Since joining TikTok in 2021, Taylor Swift (@taylorswift) has quickly amassed a large following of more than 25.3M fans and has earned more than 223.7M likes across her content. Hashtags related to the award-winning singer continue to garner high engagement, with the #SwiftTok hashtag growing to over 2.4M video creations and#TaylorsVersion earning more than 2M videos.