TikTok launches the #rosie campaign to celebrate the new album by ROSE
07 December 2024 - Press releaseTikTok has partnered with ROSÉ on an in-app experience featuring exclusive content
Fans can engage with #rosie to unlock exclusive in-app rewards
TikTok is excited to unveil #rosie, a new campaign in partnership with ROSÉ (47m followers) to celebrate the release of her first solo album, rosie, released worldwide today.
As the leading platform for music discovery, TikTok's new immersive hub offers users and fans worldwide interactive experiences and access to exclusive content which are only available in-app on TikTok.
The #rosie campaign features multiple new and exclusive experiences, celebrating ROSÉ and the new album, including:
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An exciting new in-app experience to celebrate the release of rosie, which fans can find by searching for 'ROSÉ' or 'rosie' in TikTok
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Fans will be presented with missions, which will unlock a limited-time exclusive profile frame.
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Exclusive content
Since debuting in 2016, Blackpink have established themselves as pop icons, breaking countless world records, and amassing over 49m followers and 595m likes from their fans, while hashtags related to #ROSÉ have been featured in more than 5M posts and 80B video views.
K-Pop has emerged as one of the fastest-growing genres on TikTok. In 2024's Year on TikTok, K-Pop artists dominated the Global Top 10 Artists list, claiming seven of the top ten spots. The #kpop hashtag has generated 63M posts and amassed 675B video views.
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